By MuddHouse Media Team
A great way to boost podcast listenership is by making it as visible and accessible as possible.
Visibility is how easy your content is seen online–is your company just on LinkedIn, or is it on Facebook, Instagram, TikTok, and LinkedIn? More platforms can mean more visibility.
Accessibility can be defined as how easily the content can be consumed by the widest possible audience. Improved accessibility allows your content to penetrate barriers that would place it out of reach for certain people.
Here are three great ways to improve your podcast’s visibility and accessibility.
1. Diversify your hosting platforms
A great way to boost your podcast’s visibility is by simply making it accessible in more places. By expanding the number of platforms your podcast can be accessed on, you are also expanding your potential audience.
For example, while your podcast can live on Apple Podcasts and Spotify, two of the top podcasting platforms, it is beneficial for the show to be anywhere your listener can get their podcasts–Google Podcasts, Amazon Music, and Pandora to name a few. Don’t limit the reach of your show by limiting the number of platforms in which it can be accessed. Choose a podcast hosting platform that allows you to distribute episodes with ease.
Buzzsprout is a free podcast hosting platform that allows you to easily publish a podcast across distribution platforms, as well as monitor their performance.
2. Add transcripts to your podcast
Transcripts are a crucial feature to making podcasts accessible. SiriusXM has become involved in a lawsuit due to the lack of transcripts available on their podcasts for hearing impaired and deaf people.
The good news is that having transcripts on your podcast is easier now than ever before. Transcripts are being added as an automatic feature on some platforms. They are also capable of being translated into other languages, which could further expand your potential listeners around the world.
3. Collaborate with other creators
A key way to ensure your podcast listenership increases is through collaboration. Collaboration with podcast creators in similar spaces is a great way to expose new listeners to your podcast. Learn how to book the perfect podcast guest.
An example of the efficacy of collaboration in growing an audience can be seen from the popular podcast “The Joe Rogan Experience.” Individuals who collaborated with Joe Rogan’s podcast were able to see an average 47% increase in engagement with their own podcasting.
Looking for a partner to help elevate the listenership for your branded podcast? Reach out to the team at MuddHouse Media!