By MuddHouse Media Team
In 2022, more than 424.2 million people listened to podcasts and that number is expected to increase in 2023. Here are some reasons why your company should consider launching a podcast for your brand.
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It’s Not Difficult to Be a Consumer of Podcasts
Podcasting is a medium that is very friendly to the busy consumer. You can listen to podcasts while working out, taking your dog for a walk, or doing your laundry. The ability to reach ears organically while people are listening in their everyday life can offer a much stronger way to connect than, for example, an ad that may be quickly skipped over.
2. There’s an Opportunity For Your Audience to Learn About Its Favorite Topics
Podcast listeners are your most loyal consumers or potential consumers. That’s because if they’re willing to dedicate 20, 30, or 60 minutes to your podcast, they’re clearly invested in your brand. If you’re producing a show that answers their pain points or covers their favorite topics, you are sure to build a dedicated audience.
3. Podcasts Are an Intimate Medium
Podcasting is an intimate medium. It provides your brand with a unique opportunity to build a relationship with your audience and convert someone from a listener to a purchaser.
4. Podcasts Are an Opportunity to Expand Your Brand Awareness
Podcasting provides your brand the ability to tell its story in a way that hasn't been done before. Unlike most social media and advertising, podcasts are long form content. They give you the chance to paint a deep picture of your brand, its values, and how it makes an impact. You’ll ignite a new segment of potential clients or customers with a dedicated podcast strategy with a big return on investment for increasing brand awareness.
Create a Branded Podcast with MuddHouse Media
At MuddHouse Media, we are a team of experienced media professionals who specialize in expert storytelling. We’ll help you find the right story (or stories) to tell through a podcast, and we’ll be with you every step of the way. Learn more.
