4 Reasons You Should Be Including Your Employees on Your Branded Podcast

By MuddHouse Media Team

When starting a branded podcast, one of the most important decisions you can make is who you want to represent your brand on the podcast. Many are quick to turn to external talent for their podcast (If you can get Jason Bateman to host your podcast, go for it!), but brands overlook the potential that already exists within their own company. Internal talent is a valuable consideration towards the success of a branded podcast, and here are four key reasons why.

 

  1. Authentically Representing your Brand

Authenticity is a central concept to podcasting. According to a study by Social Media Today, 86% consider authenticity to be an important deciding factor in which brands they choose to support. When it comes to podcast content, listeners care deeply about the authentic and trusting connection they develop with the show. 

One of the most powerful ways to authentically represent your brand is through uplifting an employee’s voice who can speak on behalf of the company on the podcast. In many circumstances, there is no better way to authentically represent your brand than to let the brand be represented by its own parts. A great example of this is HubSpot’s podcast “The Growth Show,” in which HubSpot used its own team members as podcast hosts and guests, giving their listeners an authentic connection to the brand and offering the brand’s insights and expertise straight from the experts. 

 

2. Diverse Perspectives and Content

Including internal talent in your podcast can help to keep the show’s content and perspectives diverse. Having different employees from different departments and levels of the company is a great way to keep content interesting while maintaining a comprehensive representation of your brand from various angles and perspectives. 

A great example of a podcast using internal talent to foster content diversity is Slack’s podcast “Work in Progress.” This podcast included employees and was effective in providing listeners with a well-rounded representation of the brand and its culture, while also taking advantage of the diverse internal voices to explore a wide range of topics and provide value to their listeners.

 

3. Boosting Employee Advocacy

Harnessing internal talent is a powerful tool for employee advocacy. When team members become the voice of the brand, it encourages a sense of importance and belonging for employees within the company and strongly encourages employee engagement. 

Employee engagement and advocacy are very important elements for any business, and an employee being featured on a podcast can help contribute to a positive work culture and job satisfaction among employees. In fact, companies with employee advocacy programs, according to a study by Hinge Marketing, grow 26% faster than others. 

 

4. Cost Effectivity

Producing a podcast can be costly, especially when outsourcing talent. By making use of the skills and expertise that exist already on your team, talent costs can be cut down significantly. In many circumstances, team members may already possess valuable skills to the podcast, including script writing, editing, or even voice acting.

Another great example of a podcast that makes use of internal talent is Mailchimp’s “Going Through It.” In this podcast, the heads of three departments share their stories as company leaders. This not only keeps content fresh, but it also allows them to deliver high quality content while being hosted by internal talent, which helps to cut costs on outsourcing talent or booking guests. 

Are you looking to expand your brand’s presence and increase both employee and customer loyalty? Reach out to our team at MuddHouse Media, and let’s talk about what launching branded podcast can do for your brand.

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