Chris Russo

5 Time Saving Hacks to Podcast More Efficiently

11

By MuddHouse Media Team

One reason companies don't start podcasts or start them and give up shortly after is because podcasts can be a big time commitment. But they don't always have to be. Here are 5 time saving hacks that will get you podcasting more efficiently!

 

  1. Prepare Your Podcast for Launch

 

When deciding to start a podcast, it’s more than just picking a topic. You need to think about how you want to present it, in other words, picking a format. What’s the podcast title that will communicate your brand and message best? What themes does your podcast cover? Is it an interview-style series or another format? What kind of recording equipment are you ready to invest in? Smart companies often decide to hire a podcast production company because they realize podcasting is not their core business, and it is very hard to maintain a successful podcast without a robust internal team including a producer and podcast marketing strategist.

 

2. Make a Plan 

 

Planning is very important to use your time most efficiently. Coordinating schedules for your host and guest can be stressful. We recommend setting up a recurring time slot each week dedicated to podcast production so your podcast doesn’t get lost in the shuffle with your other priorities.

 

3. Don’t Rush. Learn As You Experience

 

The important thing when creating a podcast is to take your time. It’s not something that you need to learn all at once. Podcasting takes time to get used to and with each episode, you get to figure out what your strengths and weaknesses are. If you need all the expertise at the top, consider hiring a podcast production company to help you!

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4 Simple Strategies for Launching a Successful Podcast

10

By MuddHouse Media Team

Some of your favorite podcasts were not overnight successes. If you’ve never launched a podcast before, chances are you don’t know how to begin. 

Here are 4 simple starting strategies to launching a successful podcast:

 

  1. Have a Strong Mission & Goals

It’s important for you to know why you want to launch a podcast. Figure out what your goals and purpose are, that way you’ll have a better understanding of how and where you want to take this platform going forward. 

 

2. Clearly Define Your Target Audience

Your podcast should never be everyone’s favorite podcast, because a good podcast isn’t for everyone. A good podcast has a strong niche with a specific target audience–an audience that will most benefit from listening to your podcast. It’s okay to aim narrow and start with a small but mighty audience!

 

3. Expand Your Network With Your Podcast

Podcasting provides a major opportunity to elevate your visibility among your partners and prospective clients. Here's how: when you start a podcast, you automatically have a media platform that communicates your thought leadership to your audience. People want to get in front of your audience. Use your podcast as a business development tool to have conversations with those in your industry. It will open new opportunities for your brand.

 

4. Utilize Social Media to Elevate Your Visibility

Including your podcast in your social media strategy is a great way to increase your podcast’s visibility and drive listenership. With highlights from your episodes shared on social media, your listeners can stay up to date with the latest episodes and see the best of the best of your content. Additionally, social media provides a community for your listeners to engage with you and each other in the comments.

 

If you need a hand launching or producing your podcast, reach out to our team!

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How to Create a Private Podcast For Your Company

9

By MuddHouse Media Team

What does a private podcast entail, who can create one, and how can you get started? This is how you can launch a private podcast for your brand or business.

Private podcasts are internal podcasts, built specifically for employees at your company to learn about company or industry best practices, entertain them by showcasing the best of company culture, and overall get a better understanding of your company’s mission and impact. Launching a private podcast requires a few key steps to ensure success.

  1. You’ll first need to identify your target audience and ensure they have access to the necessary technology to listen to your podcast. This can include new hires, HR professionals, your C-suite–whoever your podcast is trying to reach
  2. The type of content you produce can vary depending on your goals for your business. If you’d like your mid level employees to have a better understanding of company leadership, you might invite your company’s CEO to host a weekly 20-minute podcast with other organization employees. 
  3. You should look for a hosting platform to broadcast your message through. Many podcasting host sites can relay your message with a feature to privatize your RSS feed. This means that your private podcast will only be available to those you choose. 

By following these steps, you can swiftly and successfully launch a private podcast that delivers valuable content to help your organization’s team be better equipped with the knowledge they need to succeed in their roles and connect your team better. If you’re looking for a partner to help launch your private podcast, consider a podcast production company (like Muddhouse Media) to help you get the job done.

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Are Blogs or Podcasts Better Marketing Tools For Your Brand?

By Muddhouse Media Team

Blogs and podcasts are great marketing tools to expand your brand’s reach online. Which one has a better outcome for your brand?

Before you decide to implement a blog or a podcast, consider the following to help determine which platform will work best:

 

Podcasts

Podcasts are a marketing tool that allows your brand to establish itself as a storyteller, bringing it closer to listeners, right at their fingertips. Storytelling provides your brand an opportunity to become its most authentic self by becoming a thought leader about a certain topic in your industry. Your listeners will look to you for guidance to navigate anything they not only want to know, but need to know. Because of this, podcasts also build strong relationships. 

Your audience is made up of a variety of different people from employees of your company to possible customers who want to learn more. Also, your audience can subscribe to your podcast, allowing a relationship to build out over the course of your series, as well as adding new listeners with the release of every episode. 

As for the technology, podcasts allow for your audience to listen whenever they want for free. People have the ability to listen as they drive, exercise, or even do household chores.

Before you decide to create a podcast for your brand, recognize that podcasting does not attain results for your brand as soon as you would expect, and can be hard to measure performance if you don’t set the right KPIs and have the right expectations.

Podcasting requires a lot of time and energy to create because your brand needs to find the right podcast production team, how to divide the episodes with a variety of topics and guests, and an understanding of the equipment. Someone to book the guests, a producer to record every episode, and a marketing team to help promote your brand’s podcast are required to get your branded podcast off the ground in a successful way.

Even with a lot of effort being put into the podcast, your podcast will take time to generate good results. Consistency with your episodes is key because as you build your podcast, your audience will build with each episode. Your audience has to know that your podcast not only exists, but also has to resonate. When your podcasts resonate with your audience, they will subscribe to your show. As for your branded podcast’s performance, there is no right or wrong way to look for success, depending on how your brand defines its success. Your brand could focus on the downloads of each episode, how many subscribers your series has, or a conversation rate on social media. Facebook, Instagram, TikTok, and LinkedIn are great resources to see how your content is resonating with your audience. 

 

Blogs

Blogs are an effective way to market your brand because to power your SEO. Your brand will appear on different search engines, like Google, if you are planning blog topics, targeting keywords, and most importantly, producing great content.

As for reputation, your brand will establish itself as a thought leader because your audience would find the answers to their questions by reading your blogs. You would earn your audience’s trust if you create a wide range of content that is meaningful to people who are looking for answers for their brand, or are interested in your brand and its leadership. 

Even though blogs provide brands with great opportunities, they do take a lot of time to find the right audience and time to create. Similar to podcasting, blogs take time for your brand to be discovered because your brand is not going to find success from writing one blog. Your brand will need a strategy on how to divide up content that will keep your audience engaged, as well as how to get your brand in front of search engines. 

Your audience will build overtime, if you keep being consistent with your content. Unlike podcasts, blogs are implemented by brands to increase their awareness. If you decide to make blogs a part of your marketing strategy, you will be competing with many other brands who are looking for the results that you are. 

When deciding whether you believe podcasts or blogs will be better for your brand, you should know that both are great tools to help expand your brand’s presence. Just remember that you should consider your audience, your team, your content, and how you want to best represent your brand. 

 

Interested in developing a branded podcast?

At MuddHouse Media, we are a team of experienced media professionals who specialize in expert storytelling. We’ll help you find the right story (or stories) to tell through a podcast, and we’ll be with you every step of the way. Learn more.

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How Do You Define Success For Your Branded Podcast?

By MuddHouse Media Team

Podcasting has proven to be a crucial tool for many brands in building engaged audiences. However, podcasting requires a lot of time, energy, and resources to build and attract listeners and downloads. Decision makers are going to ask for your success metrics, and it’s important to be able to have them determined and measurable. 

Here’s how you can grow your branded podcast and define it by your definition of “success.” 

 

Know Your Audience

Understanding your audience is essential for your branded podcast to thrive and drive downloads. Your audience’s interest, their favorite podcast platforms, the device they listen to your podcast are examples of factors to consider to drive success to your podcast. 

Also, be sure to include a call to action, whether it’s driving your listeners to your website or social media. This will not only keep your audience engaged with more content from you, but it will allow them to join the community around your brand.

 

Set Realistic Goals 

Your branded podcast will not be an instant sensation overnight. It will take time for your podcast to form an audience and have download numbers you feel happy with. To make sure that your podcast will grow, your brand should have realistic goals that you feel like you can attain within the next month. Track the amount of downloads your branded podcast has every week within the next seven, thirty, and ninety days, as well as all-time downloads. This method allows your brand to see if your branded podcast is expanding on podcast platforms, and possibly reaching new audiences. 

Also, be sure to celebrate your victories. Even if they are small, remember that those victories are a step closer to your desired results, and keep you focused on your target goal. 

 

Promoting Your Content

Do you feel like your audience is not growing? You might only be relying on your subscribers to keep driving downloads. Social media, websites, and blogs are great resources to promote your content. 

TikTok, Instagram, Twitter, Facebook, and LinkedIn are great ways to advertise your branded podcast and attract new listeners. Keep in mind who you and your brand are trying to target as you promote your branded podcast. 

Your brand’s website is a great way for your brand to promote your branded podcast. Because your branded podcast is attached to your brand, you could insert a page dedicated to your branded podcast with a podcast player, videos of your podcast, and blogs to increase your podcast’s discoverability. 

Blogs are a great way for your branded podcast to be discoverable as well. Podcasts come in audio file format, and uploading a typed-up transcript for each episode of your podcast is not only a great way to have listeners read along as they listen, but your podcast’s episodes will now be more discoverable because your typed-up transcript establishes the data of your branded podcast. 

 

Regardless of how your brand defines “success” for your podcast, focus on creating meaningful content that will distinguish your brand from your competitors, and create long-lasting relationships with your listeners. 

 

Want help or struggling with finding or defining your definition of “success” for your branded podcast? Let's see if we can be helpful to you at MuddHouse Media. We are a team of experienced media professionals who specialize in expert storytelling. We’ll help you find the right story (or stories) to tell through a podcast, and we’ll be with you every step of the way. Learn more.

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What Does a B2B Podcast Production Company Do?

By MuddHouse Media Team

A B2B podcast production company is responsible for the creation of branded podcasts. This company is often made up of a diverse group of individuals including producers, marketers, editors, writers, audio engineers, and more. 

Some companies do not have time and energy to plan, produce, and market their B2B podcasts, so they hire a podcast production company to curate and add value to their podcast. Even though these companies are not able to bring their podcast to life themselves, they do know that podcasting is a powerful marketing tool that establishes their brands as storytellers, carrying their name and mission to the ears of their listeners. 

 

Podcast Production Companies: 

Not all podcast production companies are created equal. A full-service podcast production company provides a variety of different services for each step of your branded podcast process, from booking to producing to editing and marketing your branded podcast.

There are also podcasting companies who do not provide the same services as a full-service production company, but specialize in specific parts of the process of podcasting. The four kinds of podcasting companies are podcast production, booking, creative, and marketing companies. These agencies are more niche and can cater to the specific process where your brand might need assistance. 

A brand will build its podcast with podcast production company because they want to expand their audience through a different medium, distribute important information about the company and/or its industry, or build relationships with those who have a similar interest, whether it’s an employee or a potential client. By engaging with potential customers, the podcast could build a relationship and create revenue. 

 

Need Help? Here’s How a Podcast Production Company Solves Your Biggest Problems. 

A brand takes a B2B podcast production company on because it needs help with a strategy, promotion of their content, or defining their definition of “success” for their branded podcast. A complex and unique tool like podcasting requires experts who could help eliminate any fear surrounding the success of their podcast. 

At MuddHouse Media, we are a team of experienced media professionals who specialize in expert storytelling. We’ll help you find the right story (or stories) to tell through a podcast, and we’ll be with you every step of the way. Learn more.

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Why Podcasts Fail, And What You Can Do To Fail-Proof Yours

By MuddHouse Media Team

Podcasting allows your brand to tell its story and ignite customers to action. However, some brands do not know how to use podcasting to their advantage, and they do not produce the results they’re seeking.

Here are a few pitfalls your podcast may face:

 

1. You Don’t Have a Process

It takes a lot of work to produce, distribute, and market your branded podcast. Podcasting requires a lot of collaboration. Everyone should have their own designated role from production to marketing–one person cannot effectively do it all. Oftentimes, brands hire podcast production agencies to take the project on, as it is more time efficient and cost effective.

 

2. You Don’t Have a Strategy

Podcasting requires both short and long-term strategies to make sure that it is effectively resonating with your audience. 

For a short-term strategy, you should know how to structure episodes and schedule them. This will allow for each episode to be a special, differentiated part of the series providing value to your target listener.

As for a long-term strategy, you should set your KPIs and track data as your series is taken to market. Most likely, your podcast is not going to obtain a lot of downloads within the first few months; however, if you know why different episodes are resonating with your audience, whether it is the topic, the guest, or even the episode title, use those qualities to your advantage because that will allow your branded podcast to grow more effectively. Also, be consistent with your episodes. Many podcasts are releasing 1-2 episodes a week or more. 

 

3. You're Ineffectively Marketing Your Podcast 

Branded podcasts are great marketing tools to expand your brand and connect with your audience. Knowing how to effectively market your podcast lets people know that it exists and to engage with it. Your brand should be using a variety of different tactics to market your series. 

A call-to-action, or CTA, is helpful because it allows your listeners to subscribe to future episodes after they have listened. You retain your audience as your series progresses, allowing for more listeners to subscribe to future episodes. Other CTAs include visiting your website, following you on social media, or taking another specific action that you’ve set.

Videos or short clips present your audience with a visual component to your podcast, seeing the host and guest(s). These videos can also be turned into social media posts as well. Marketing teams love having podcasts because it provides endless content for them.

Integrating a player on your website allows your audience to easily listen when they’re spending time on your website. Transcriptions allow for SEO-optimization opportunities for your site as well.

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How a B2B Podcast Can Benefit Your Business

By MuddHouse Media Team

A B2B podcast, or branded podcast from business to business, is a powerful marketing tool for brands because they enable brands to become storytellers, they build close relationships with your listeners, and they establish your brand as a thought leader in your industry. 

 

Brands Become Storytellers

You can use B2B podcasts as a way to drive your brand’s reputation and awareness using a topic that pertains to your company or industry. This allows your brand to get closer to listeners who have an interest in your company and its offerings.

 

Close Relationships with Listeners

B2B podcasts allow for a direct relationship between the brand and listeners, whether its employees, stockholders, stakeholders, or people at other organizations who have a genuine interest in your brand or your topics. Podcasts are not only cost effective for brands to curate, they are also not expensive for your listeners, as they can listen to your content for free on their mobile devices. Whether they are driving or exercising, your audience has the ability to listen to your branded podcast whenever and wherever they want.

 

Brands As Thought Leaders

Brands are becoming media outlets. Every brand has the opportunity to create content that engages their target audience, and a podcast is one of the mediums that has proven to be effective for many brands, as it highlights their thought leadership. A podcast is a platform for your company to share its cutting edge knowledge in the industry or showcase your clients and partners as guests on the show to demonstrate your impact.

 

Podcast Production with MuddHouse Media 

Not sure where to start? That’s why we’re here. At MuddHouse Media, we are a team of experienced media professionals who specialize in expert storytelling. We’ll help you find the right story (or stories) to tell through a podcast, and we’ll be with you every step of the way. Learn more.

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4 Reasons Why Your Company Should Launch a Branded Podcast

By MuddHouse Media Team

In 2022, more than 424.2 million people listened to podcasts and that number is expected to increase in 2023. Here are some reasons why your company should consider launching a podcast for your brand. 

 

  1. It’s Not Difficult to Be a Consumer of Podcasts

 

Podcasting is a medium that is very friendly to the busy consumer. You can listen to podcasts while working out, taking your dog for a walk, or doing your laundry. The ability to reach ears organically while people are listening in their everyday life can offer a much stronger way to connect than, for example, an ad that may be quickly skipped over.

 

2. There’s an Opportunity For Your Audience to Learn About Its Favorite Topics

 

Podcast listeners are your most loyal consumers or potential consumers. That’s because if they’re willing to dedicate 20, 30, or 60 minutes to your podcast, they’re clearly invested in your brand. If you’re producing a show that answers their pain points or covers their favorite topics, you are sure to build a dedicated audience. 

 

3. Podcasts Are an Intimate Medium 

 

Podcasting is an intimate medium. It provides your brand with a unique opportunity to build a relationship with your audience and convert someone from a listener to a purchaser. 

 

4. Podcasts Are an Opportunity to Expand Your Brand Awareness 

 

Podcasting provides your brand the ability to tell its story in a way that hasn't been done before. Unlike most social media and advertising, podcasts are long form content. They give you the chance to paint a deep picture of your brand, its values, and how it makes an impact. You’ll ignite a new segment of potential clients or customers with a dedicated podcast strategy with a big return on investment for increasing brand awareness. 

Create a Branded Podcast with MuddHouse Media

At MuddHouse Media, we are a team of experienced media professionals who specialize in expert storytelling. We’ll help you find the right story (or stories) to tell through a podcast, and we’ll be with you every step of the way. Learn more.

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5 Ways To Boost Your Podcast’s SEO Rankings

By MuddHouse Media Team

One major benefit of launching a podcast is the opportunity it has to increase searchability for you, your business, or your brand. Like all good SEO, there’s a science behind what drives your rankings. 

Here are 5 ways to boost your podcast’s SEO rankings:

 

1. Make a website or landing page for your podcast

A website dedicated to your show will increase your organic search traffic. If you craft the brand and messaging of the show around your target listener’s interests, that will further boost SEO.

 

2. Optimize show title, show description, and show notes

Once you’ve determined your keyword(s) make sure they are front and center in your title, show description, and show notes. If you can use the keyword first in your title and early on in your description and show notes, that boosts your SEO. 

 

3. Use keywords in your episodes

Great podcasters who know about the power of SEO actually plan episodes around certain keywords to drive searchability. Doing episodes that are newsworthy can also help with this. For example, if you host a football podcast and a major player is involved in a scandal, release episodes around this–being newsworthy can boost discoverability.

 

4. Write blog posts about your episodes

Content marketers love podcasts because it provides them with endless content–from video and audio to blog posts. Blog posts are a great way to summarize your episode and highlight key moments. Just posting transcripts isn’t going to help you. Think about it, have you ever seen a transcript on the first page of a Google search result? That’s because Google prioritizes time on-page, and people aren’t spending the time reading a transcript–they’ll probably click away fast. With engaging blog posts, visitors will stay on your site.

 

5. Use social media to promote your show

LinkedIn, Instagram, Facebook, Twitter, TikTok–whatever platforms work best for your show and audience, use them, religiously, by posting clips from the podcast. It gives your show more exposure and provides more legitimacy, which are things important to Google as they rank searches. 

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