How to Repurpose Your Podcast Content

A marketing team works together to repurpose a podcast episode into marketing content
A marketing team works together to repurpose a podcast episode into marketing content

By MuddHouse Media Team

One of the major benefits of podcasting is that it provides a treasure trove of content for your brand. Marketing teams get excited about the content from a podcast because it gives them so much to work with and so many places to share content. We’re outlining four ways you can repurpose your podcast content.

1. Transcripts

A audio expert edits a brand podcast episodeTranscripts are a simple and effective way to repurpose your podcast content. Here’s how it works: a transcript, a word-for-word rendering of your podcast episode, is put into a text document. That text can be shared on your website paired with the podcast episode in its episode player, and instantly, your content is SEARCHABLE. It’s all about SEO. Transcripts can provide a big boost to your SEO rankings and make your brand more discoverable.

2. Blogs

Meeting the demand of having active blog content can be tough, but with a podcast to pull from, you can repurpose the content in little time and have a myriad of blog posts ready to go. Blogs aren’t direct transcripts from the podcast but highlight a few of the major moments of interest from the show and distill them into written consumable content.

3. Audiograms

If you choose not to have any video recorded for your podcast, the next best tool is an audiogram. Audiograms can be short clips posted to social media or entire podcast episodes uploaded to YouTube. And they’re quite simple to make! You can take your podcast logo or another still image, add a sound waveform over it along with the audio, and now you have consumable content ready for other platforms outside of the podcast hosting platforms!

4. Short Form Video for TikTok, Instagram Reels, and YouTube Shorts

If you choose to have video for your podcast (which we at MuddHouse highly recommend!), you can upload the full video podcast to YouTube and cut short-form vertical video for platforms like TikTok, Instagram reels, and YouTube shorts. Podcast accounts on TikTok routinely go viral and have amassed millions of views just from cutting compelling clips from the show. And that drives tune-in for the show and builds an engaged audience around it.A podcats recording microphone in a studio

Remember that repurposing is all about strategically reworking your podcast content so that it works well on other platforms. Each platform has its own formula for success (what you do for YouTube may not work on Tiktok), so make sure that in addition to your podcast production team, you have a social media manager on hand that understands how to optimize the content for the various platforms to achieve success. 

Create a Brand Podcast with MuddHouse Media

At MuddHouse Media, we are a team of experienced media professionals who specialize in expert storytelling. We’ll help you find the right story (or stories) to tell through a podcast, and we’ll be with you every step of the way.

Want to learn more? Head on over to our Corporate Podcasting page for all the information!

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Why the Planning Phase is So Important for Corporate Podcasts

A listener tuning into a new podcast episode
A listener tuning into a new podcast episode

By MuddHouse Media Team

Podcasting has become a fundamental part of marketing strategies for businesses because it allows brands to tell their stories while elevating their brand awareness in an active medium that consumers are constantly engaging in.

But launching a podcast is not as easy as sitting down behind a microphone and talking about your business. That’s right—there is so much you need to do to develop the show before you sit down for that first episode.

A company working together to create the plan for their podcastStrategizing and Plan For Success

This goes without saying, but it still needs to be emphasized—when you are planning a podcast, you have to strategize and think about everything.

It begins with the concept. What do you want your show to be about? What is an important story you want people to know about your brand? Here it will be important to strategize with your team and sort through different ideas before settling on the important stories that best represent your brand. 

Once you have the subject matter in place, the planning stage really becomes important because it’s where you iron out all the finer details of the show. Who will host the show? How many episodes will there be? Will we need to book guests? Who will record and produce the series? When will we record? How will we record? When will we release the episodes? What is our budget?

These are all important questions to answer early on because it will save you time later on. And for the questions you are unable to answer, the benefit of asking them so early in the process means you’ll have plenty of time to figure things out before moving into a consistent recording schedule.

You’ll also find that the more organized you are as you strategize and plan your podcast, the better off your show will be in the long run. Of course, questions will arise in between episodes, and a variety of things will need to be addressed once your series gets underway, but you’ll be amazed at how much weight you can get off your shoulders so early in the process.

And the best part is that once you have everything planned, you can get to the fun part—actually recording the show.

Create a Brand Podcast with MuddHouse Media

At MuddHouse Media, we are a team of experienced media professionals who specialize in expert storytelling. We’ll help you find the right story (or stories) to tell through a podcast, and we’ll be with you every step of the way.

Want to learn more? Head on over to our Corporate Podcasting page for all the information!

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Is Your Branded Podcast Doing Anything For Your Brand? Here’s What To Do

Two executives recording an episode of their company branded podcast
Two executives recording an episode of their company branded podcast

By MuddHouse Media Team

Consumers love content that they can connect with. Branded podcasts fulfill that need by creating content their audience loves to consume around their products and services, or addressing the interests or challenges of their consumers. In this way, branded podcasts have become a key content marketing tool that can heighten brand awareness and build a more loyal audience that trusts your brand. 

Oftentimes, it can be difficult to quantify the ROI of a branded podcast when success is measured qualitatively rather than quantitatively.

Here is what to do if you are unsure how your branded podcast is resonating with people and how to evaluate it. 

Have Your Colleagues Take a Listen 

Two colleagues chat about their company podcastYour colleagues have strong ties with your brand, and they can often be the best people to provide the first set of feedback.

Launch Test Episodes

Launch a few episodes to gauge audience interest and ask yourself the following questions:

Is the content engaging your target audience? Understand that podcasting is its own type of content with a vastly different format and structure than content on other channels. When trying this new format, is your target audience actually engaged? 

Second, does the production quality reflect the quality of your brand? How does the podcast sound? Make sure that people can understand your hosts and guests clearly. Also, be sure to add music and sound effects to enhance your listeners' audio experience.

Third, does the content highlight the best parts of your brand? Everything that has the brand's name on it will reflect the brand's reputation, so make sure you highlight important traits is absolutely necessary. 

Monitor Your Branded PodcastA customer listens to a brnaded podcast at home

Tracking your branded podcast on a backend website will help to know if there is a correlation between your brand's exposure and your branded podcast. Do your listener numbers change as the episodes progress? Does your branded podcast have subscribers? Are they using platforms, such as Apple Podcasts or Spotify, to be able to listen to your podcast, or are they listening from the brand's website? Which episodes are performing better than others? These questions will help you determine how to get your branded podcast to be successful. 

Create a Brand Podcast with MuddHouse Media

At MuddHouse Media, we are a team of experienced media professionals who specialize in expert storytelling. We’ll help you find the right story (or stories) to tell through a podcast, and we’ll be with you every step of the way.

Want to learn more? Head on over to our Corporate Podcasting page for all the information!

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Here’s What a Podcast Production Company Can Do For Your Brand

A branded podcast recording studio
A branded podcast recording studio

By MuddHouse Media Team

Podcasts are quickly becoming a key piece to a brand’s marketing strategy, as they offer a unique benefit to brands

Podcasts are very specific with the audience they choose, as podcasts are sought out by people who are already interested in your niche. The value of nurturing relationships with an engaged target audience through a podcast reaps significant benefits for your brand. 

A branded podcast must have a level of production quality that reflects the quality of your brand. This means using the right podcasting equipment and having the right sound design and mixing.

Creating the budget to hire a podcast production company can reap major benefits for you. 

Here are four reasons why:A podcast production team member edits the audio for a podcast

1. High production value

Podcast production companies have access to the best equipment and sound design that will get you the highest quality, professional-sounding audio. Some companies will provide you with a dedicated producer who you can work with in person or remotely, and other companies will train someone on your team on how to use the equipment, so you have the flexibility to record whenever and wherever you want.

Production value is key to a podcast that will gain recognition, so don’t record on your laptop with Zoom and hope your podcast will take off. A branded podcast requires a higher level of production value.

2. A partner with the right experience and creative insight

Many podcast production companies come to the table with the experience needed to get your project off the ground. Make sure you listen to the shows the company has produced for other clients and pay attention to the audio quality, the mixing, and the show structure.

A podcast hosts speaks with his guest3. Save time and money.

In the long run, hiring a podcast production company to work on the podcast with you will save you both time and money. One of the biggest mistakes companies make is trying to produce a podcast themselves. They spend countless hours researching and training someone on their team to execute the podcast, and inevitably, the podcast often fails because it’s not their core business. 

4. Strategic Partner

The most important thing a podcast production company can be to you is a strategic partner to your business. Many podcast production companies do one thing well–they are great at producing and editing–but they are often not business strategists who understand how a podcast can play into a larger marketing strategy and solve the challenges your business faces.

At MuddHouse Media, our team is made up of marketing and business executives who will take a wholesale look at your operation and provide strategic recommendations and a multimedia strategy for you to solve your business challenges. This is very unique in the podcast production space, and this step is crucial before launching a podcast so you can ensure you get the ROI you’re looking for from the podcast.

Podcast Production Service with MuddHouse Media

Not sure where to start? That’s why we’re here.

At MuddHouse Media, we are a team of experienced media professionals who specialize in expert storytelling. We’ll help you find the right story (or stories) to tell through a podcast, and we’ll be with you every step of the way.

Want to learn more? Head on over to our Corporate Podcasting page for all the information!

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Patrick McEnroe Covering Brittney Griner

WNBA star Brittney Griner
WNBA star Brittney Griner

By MuddHouse Media Team

WNBA star player, Brittney Griner, was detained at a Moscow airport in February due to possession of cartridges containing THC vaping oil in her luggage. 

Since her arrest, our Holding Court podcast host, Patrick McEnroe, has been tracking her case against the Russian court since early March. 

McEnroe has been using his podcast as a vehicle to discuss the situation further between Brittney Griner, Russia, and the US since she has been in Russia before the invasion of Ukraine. 

Patrick has made several appearances in the media discussing the issue of political tension between Russia and the US since the Ukrainian invasion and how Russia is using Brittney Griner as a “political pawn” against the US. 

Patrick discusses how Brittney Griner factors into the tension between Russia and the US at the 8-month mark of her incarceration, which also happened to be her birthday.  

On October 25, 2022, the day of Brittney Griner’s appeal to the Russian court for her nine-year prison sentence, McEnroe told Newsmax that he believes that “it would not play out particularly well” for her.

“She’s going to serve some serious time unless something remarkable behind the scenes is happening.” 

McEnroe tells Newsmax that he believes that she is “playing right into Putin’s hands.” 

“The more public this becomes, the more of a figure she becomes well-known … The more you publicize this, the more this is playing into Putin’s hands.” 

McEnroe believes that if her appeal does not go well, she could endure worse internment conditions. 

Unfortunately, shortly after McEnroe’s appearance on Newsmax, Brittney Griner’s appeal was rejected by the Russian court. 

For more tennis news and analysis, listen and subscribe to Holding Court with Patrick McEnroe here.

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Patrick McEnroe Talks Simona Halep on Holding Court

Simona Haelp playing tennis
Simona Haelp playing tennis

By MuddHouse Media Team

The tennis world was caught by storm at the news of Simona Halep's positive drug test for a banned substance, so it should not be a surprise that Holding Court host Patrick McEnroe weighed in on the situation on a recent episode of his podcast

McEnroe stated his belief that Halep bears some responsibility for the suspension, regardless of the fact that she is a polite, respected athlete. Being nice is "neither here nor there when it comes to whether or not she actually took the drug," McEnroe said.

The International Tennis Integrity Agency said Halep, the No. 9 player in the WTA, tested positive for a banned substance called roxadustat. Halep is now ineligible to compete in or attend any event that is organized by the governing bodies of the sport. She called the impending battle with the anti-doping agency the "hardest match of [her] life." 

McEnroe called attention to her statement in this tweet, pointing out that she did not actually deny taking the drug.

"She is not saying [that] she didn't take the drug," he said. "At least in her comment, she is saying that she never knowingly took any prohibited substance."

McEnroe, addressing the speculation that someone could have given Halep the illegal substance without her knowing, said proof of this could perhaps make her ban "not quite as serious," though he did emphasize that Halep is still responsible for the situation.

"[It's] very, very open for debate [of] what could have happened here," he said. "But again, you can't really speculate on how she got it or what happened there. So, I don't think we should say that Simona, in this case, is a 'victim.' Again, you have to be, as an athlete, responsible."

For more tennis news and analysis, listen and subscribe to Holding Court with Patrick McEnroe here.

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The Podcast Producer: Here is Everything You Need to Know

A podcast producer editing a recorded episode
A podcast producer editing a recorded episode

By MuddHouse Media Team

A podcast producer is the creative genius behind the scenes of every podcast series. Here's what to look for when hiring a podcast producer for your branded podcast series.

What is a Podcast Producer?

Podcast producers have a lot of work to do for each podcast episode. The podcast producer manages scripts, oversees all aspects of the production, and handles all (or most) of the editing responsibilities.A podcast producer editing a new episode

But the producer's role goes well beyond the sheer technical responsibilities of podcast production. In fact, the producer's involvement begins well before an episode is even recorded. 

The Producer's Role: Pre-Production

Producers get their hands on a series at a very early stage. If you're planning to launch your branded podcast and haven't recorded yet, a producer should be involved in all your conversations to help you iron out the details of your series. They're the ones who will tell you what's realistic and what's not, and they'll make crucial creative decisions early on that can determine the success of your podcast.

In fact, you want a producer who has been involved from the beginning because it allows them to spend time researching topics and guests that will enhance the series. A good producer will become your subject matter expert, which is integral in getting your series recorded and published. Their active involvement will not only bolster your podcast, but it will also allow them to construct a better roadmap for the series.

Having all this information in place beforehand will then allow the producer to seamlessly move into the next stage of the process, recording.

The Producer's Role: Recording

Now that your series is planned and scheduled, it's time to record! This is where the producer really starts to get into the thick of it. And funny enough, the producer's role during the recording phase begins… before the recording actually starts. 

That's right — much like their role in the planning stage of a whole series, a producer needs to be in the loop for every episode before it's time to record. This can range from brainstorming (and later selecting) topics, booking guests, and finalizing the recording plan, that is, figuring out if the recording will take place in person, virtually, or a mix of both. The producer should (and must) work with the hosts to have a clear outline in place before recording. This may come in the form of a script or a rundown, but either way, the producer needs to manage that outline. 

An editing screen of a podcastWith all this in place, the recording process is then all about the technical side of things for the producer. This includes a microphone and sometimes camera setups, checking and balancing the audio, and ensuring that the recording software is working properly. It's a lot of management during this phase, meaning the producer must be able to handle a bit of pressure and manage their time wisely.

If something isn't working right, they need to be able to address the situation in a timely manner because recording schedules are oftentimes very tight with quick turnarounds. If someone's microphone sounds funky, the producer needs to step in. If the recording software is buggy, the producer needs to have a backup plan just in case. 

The Producer's Role: Post-Production

Now that the episode has been recorded, the first step is for the producer to structure the audio into a cohesive arrangement, which is a major key to cutting a podcast episode. A producer has to ensure that the entire episode, from the opening introductions to the closing remarks, resembles an organized and authentic conversation. This may mean cutting awkward silences, the "um's" and "ah's," or trimming pieces of a segment. A good producer will be comfortable reaching out to the host or a guest if there is a need to re-record a segment of the episode.

Once the raw audio is arranged accordingly, the producer can then really add their creative flair to a series. This may mean adding sound bites, music, or transitions to the episode, but it also means putting the final polish on the episode before it is ready for distribution. Again, it is their responsibility to make sure everything sounds professional.

The producer is responsible for approving the final cut of a podcast episode before it goes live, but at MuddHouse Media, we want our hosts to love the finished product. Therefore, we regularly share the final cuts of episodes with our hosts to field questions, feedback, and suggestions. We recommend having a producer who is adaptable and prepared to make adjustments before publishing.

The Producer's Role: Overall Outlook

A podcast producer has a lot on their plate. They are just as involved as the host and guests are. In fact, one could even argue that a producer is more involved in a series than anyone else. 

Not sure where to start? That’s why we’re here. 

At MuddHouse Media, we are a team of experienced media professionals who specialize in expert storytelling. We’ll help you find the right story (or stories) to tell through a podcast, and we’ll be with you every step of the way. 

Want to learn more? Head on over to our Corporate Podcasting page for all the information!

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How To Build a Successful Branded Podcast

A microphone, ready to record a podcast episode
A microphone, ready to record a podcast episode

By MuddHouse Media Team

Branded podcasts have become a key marketing tool for companies as the world of podcasting continues to expand and reach more people.

A CEO talking about her business's story on their branded podcastBranded podcasts are not advertisements for your business. They are a platform to talk about the issues your clients need to solve and increase your brand awareness. 

Want to learn more about creating the right branded podcast for your brand? Check out these three tips:

1. Have a Creative and Distinctive Niche

You can best distinguish your podcasts from other brands by focusing on what makes your brand unique. What differentiates you in the marketplace? Why do people want to buy your products or services? What is your brand’s relationship with your community like? Answer these questions before deciding on a theme and structure for your branded podcast.

2. Create a Roadmap

Another important thing to keep in mind is to think long-term about how you are going to keep your audience engaged throughout your series. How are you going to divide the series into individual episodes? By guest, by topic, or both? Make sure that every episode has compelling, tangible takeaways to keep your audience engaged.A team working together to build the roadmap of their branded podcast

Also, ask your audience what they think! You can ask them to submit questions and topic ideas to you, or you can gauge their interest using polls on Instagram stories. Taking the temperature of your audience allows you to create content you know will resonate with them.

Finally, look at the back end of your branded podcast. Track what episodes are driving the most downloads and form insights from them. Was a particular episode popular because of a guest or topic, or was it because the title was really compelling? This is how you can continue to hone your strategy and set your podcast up for further growth.

3. Expand Your Branded Podcast 

Your branded podcast is a treasure trove of content for your marketing team.

Your podcasts can be turned into SEO-powered blog content. If you capture video in podcast recording, you can cut them up into short-form vertical videos for platforms like TikTok or create video clips to promote thought leadership and spur conversation on LinkedIn. Look at your podcast as a place where you continue to create marketing material for your brand.

Not sure where to start? That’s why we’re here. 

At MuddHouse Media, we are a team of experienced media professionals who specialize in expert storytelling. We’ll help you find the right story (or stories) to tell through a podcast, and we’ll be with you every step of the way.

Want to learn more? Head on over to our Corporate Podcasting page for all the information!

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Why Your Business Will Benefit from a Branded Podcast

A podcast microphone and headphones
A podcast microphone and headphones

By MuddHouse Media Team

Did you know that, on average, 59% more time is spent listening to podcasts than scrolling through social media. And while you may have an Instagram strategy and Facebook ads strategy, have you considered the power of having a podcast strategy with a branded podcast?

A branded podcast is the same as a regular podcast, but it’s created by a brand. What a branded podcast is NOT is a weekly commercial for your organization–promotional content won’t drive listenership.

A man telling his story to a podcast hostThere is a myriad of benefits to working a branded podcast into your content marketing plan. Unlike advertising, a branded podcast is content you fully own and control. Additionally, podcasts are very specific with the audience they choose, as podcasts are sought out by people who are already interested in your niche. 

Launching and sustaining a podcast can be a heavy lift, and oftentimes when companies try to do this internally, they have a difficult time succeeding because podcasting is not their core business. If you’re serious about launching and growing an engaged audience around your branded podcast, working with a podcast production company may be a great option for you.

Podcast production companies are experts in the space and can help you launch your podcast from soup to nuts–ideation and strategy, production, guest booking, editing, and sound design, SEO analysis, and distribution to popular platforms like Apple Podcasts and Spotify. 

Creating a podcast is a large undertaking, so before you make any commitments, make sure you have a good understanding of what work the podcast production company is taking on and what work you and your team are taking on. 

Here are a few benefits of working with a podcast production company to launch your branded podcast:

1. Benefit From Their Experience in Audio Storytelling

While your in-house team may be experts at content marketing on social media or video production, podcasting is a separate area of expertise. They understand the trends in podcasting and can be helpful in adapting your strategy in a world of ever-changing needs. Working with a good podcast production company will help you stand out in the crowded podcasting space. Additionally, it takes a lot of the lift off of you, so you can focus on your core business.

2. Save Time and Money

If you’re interested in launching a podcast that has professional-sounding audio, it’s not going to be as simple as recording it with a headset on Zoom. There is professional equipment that often podcast production companies will come with or loan out for your use. They’ll train you on how to use the equipment if you choose to record the podcast yourself, or they’ll provide you with a producer that can handle all your recording needs.Someone tapping into a podcast network

Rather than buying your own equipment and training your employees in podcasting, you can save both time and money by bringing in experts that have experience in it.

3. Gain Access to Their Network

The biggest advantage of working with a podcast production company is that they often have valuable connections in the space that will accelerate the growth of your podcast and your business.

At MuddHouse Media, we’ve leveraged our relationships to forge strategic partnerships between our clients and major distribution channels, such as SiriusXM. It’s these kinds of unique strategic partnerships that can make the difference in your branded podcast being heard.

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How Can a Podcast Benefit your Business?

Woman listening to a podcast, wear wireless headphones, sitting and looking out the window, drinking tea of coffee in the morning.
Woman listening to a podcast, wear wireless headphones, sitting and looking out the window, drinking tea of coffee in the morning.

By Shannon Kurban

Podcasts have a wide array of benefits for both businesses and personal brands. If done correctly, you can create an audience of loyal listeners, drive traffic to your website, and achieve other business goals that you may be struggling with. By providing your listeners with high-quality content and working as an educational resource, you can grow your business and reach potential customers. 

At MuddHouse Media, we're experts in helping brands create their podcasts from the ground up. Our team of podcast professionals can work with you to create consistent brand messaging, determine the best topics for your episodes, and handle all of the technical editing and publishing. Continue reading to learn more about how podcasts can benefit your business. 

Podcasting as a Growth Strategy

It's no secret that podcasts are growing in popularity. Since the COVID-19 pandemic, more and more people have been tuning into podcasts as a tool to improve their knowledge, as a way to relax during everyday life and to find others who have similar interests as them. 

For brands, podcasts work as an excellent marketing tool when it comes to growing and engaging with their audience. Hosts can ask their audience questions, interact with them in real-time using social media, or receive any type of feedback on certain topics. Happy relaxed millennial afro american business man wear wireless headphones look away rest at workplace finished work listening music podcast feel peace of mind concept sit at desk in sunny office

No matter what size your business is, podcasts can be included in any marketing strategy to help with customer acquisition, brand awareness, or lead generation. The benefits of podcasting are endless, but let's talk about some of our favorite advantages:

Generate new customers through podcasting

Podcasts help give your customers a unique perspective into your business that they wouldn't normally get elsewhere. By introducing your company and its offerings in an authentic way, you create an opportunity for new customers. Not every listener will be a customer, and not every customer will be a listener. However, creating that relationship adds a level of brand loyalty to anyone to is both a listener and a customer. 

As long as you focus on your guest (if applicable), the message of a particular episode, and ask relevant questions, your podcast will resonate with your audience. 

Build trust and authenticity for your brand with a podcast

The reason people listen to podcasts is primarily to educate themselves on topics they're already interested in. By providing your own experience and knowledge, you are able to build trust and authenticity for your brand. Asking your listeners for their feedback and engaging in conversations shows you care about their needs. 

A listener holding their phone, while listening to Holding Court with Patrick McEnroe

Create a sense of community among your listeners with a podcast

Every podcast needs to start somewhere, and you likely won't have thousands of followers in the beginning, even if your brand is highly established. All new listeners that tune in for all of your new episodes are more likely to become your highest customers since they really trust your messaging. 

As you build up your audience, put together things like a Facebook Group to help establish that sense of community and allow your listeners to interact with each other. Promoting shareable content can also help increase the level of reach your brand has, as well as connect with new listeners. 

Reap the Benefits of Podcasting for your Business with MuddHouse Media

While we touched on some of the main benefits of using a podcast for your business, there are so many more reasons to get involved. Podcasting requires an expert's touch to get everything flowing just right- that is where we come in. MuddHouse Media is a leader in podcast creation and promotion. Learn more about the corporate podcasting services we provide, and get started with yours today!

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