Mark Carey

The Power of Podcasting: Understanding the Impact of Voice and Listening

By MuddHouse Media Team

Podcasting’s explosion in popularity can be attributed to the unique power of voice and the engaging experience of active listening. Whether you're a podcast enthusiast or a content creator, it's important to recognize the profound impact that podcasting has had on content consumption habits and consumer behavior. Here’s how voice and listening have shaped podcasting and its influence on various aspects of our lives.

 

The Intimacy of Voice:

One of the key reasons why podcasting has become so popular is the intimate connection it creates between hosts and listeners. Unlike other forms of media, podcasts allow us to hear the genuine voices of the creators, fostering a sense of authenticity and personal connection. The power of the human voice, with all its nuances, emotions, and storytelling capabilities, creates a unique bond between speakers and listeners.

 

Active Listening and Engagement:

Podcasting encourages active listening, a process where listeners are fully engaged and immersed in the content. Unlike passive media consumption, such as watching TV or scrolling through social media, podcasts demand focused attention. This active engagement enables listeners to absorb information, learn new concepts, and develop a deeper understanding of the topics being discussed. As a result, podcasts have become a valuable educational tool, offering a rich and immersive learning experience.

 

Expanding Knowledge and Perspectives:

Podcasts cover a vast range of subjects, from science and history to comedy and true crime. They provide a platform for experts, enthusiasts, and storytellers to share their knowledge and experiences with a global audience. This wealth of diverse perspectives allows listeners to explore different ideas, broaden their horizons, and gain insights into various cultures, industries, and disciplines. Podcasts have the power to inspire, inform, and challenge our existing beliefs, leading to personal growth and intellectual stimulation.

 

Building Communities and Fostering Connection:

Podcasting has played a significant role in building communities and fostering connections among like-minded individuals. Listeners often feel a sense of belonging as they discover shows that align with their interests and values. Podcasting platforms also allow for interactive engagement through comments, reviews, and social media interactions. This sense of community has led to the formation of fan bases, live events, and even offline gatherings, further strengthening the bond between creators and listeners.

 

Amplifying Underrepresented Voices:

Podcasting has become a platform for underrepresented voices and marginalized communities to be heard. Unlike traditional media outlets with gatekeepers and limited representation, podcasts offer a democratic space for anyone to share their stories, perspectives, and experiences. This has empowered individuals who may have otherwise been overlooked or ignored by mainstream media, resulting in a more inclusive and diverse podcasting landscape.

 

The power of podcasting lies in its ability to harness the authenticity of voice, engage listeners actively, expand knowledge and perspectives, build communities, and amplify underrepresented voices. As this medium continues to evolve, it will undoubtedly shape our understanding of storytelling, education, and the power of human connection. Whether you're a listener or a content creator, embracing the transformative impact of podcasting can open doors to endless possibilities and enrich your life in profound ways. So grab your headphones, tune in, and let the power of podcasting inspire and captivate you.

Does your company have any interest in having their voice heard? Reach out to the MuddHouse Team today to talk about how we can bring your podcast to life. Let’s chat! 

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How to Track ROI for Your Branded Podcast

By MuddHouse Media Team

Tracking ROI (Return on Investment) for a branded podcast can help you understand the effectiveness and value of your podcasting efforts. Here are some steps to track ROI for your branded podcast:

 

  1. Establish Clear Objectives: Define your goals and objectives for the branded podcast. Are you looking to generate leads, increase brand awareness, drive website traffic, or promote a specific product or service? Clear objectives will help you determine what metrics to track.

 

  1. Set Key Performance Indicators (KPIs): Identify the specific metrics that align with your objectives. For example, if your goal is to generate leads, you may track the number of inquiries or conversions from podcast listeners. If your aim is to increase brand awareness, you might measure the number of podcast downloads, social media mentions, or website visits driven by the podcast.

 

  1. Use Tracking Links: Create unique tracking links for each episode or promotion you do on your podcast. These links should include UTM parameters, which are tags added to your URLs that allow you to track the source, medium, and campaign associated with the link. Tools like Google Analytics can help you generate these tracking links.

 

  1. Track Downloads and Subscriptions: Monitor the number of podcast downloads and subscriptions. This data can give you an overall sense of the podcast's reach and popularity. Podcast hosting platforms usually provide analytics and download statistics that you can leverage.

 

  1. Track Website Traffic: Use web analytics tools like Google Analytics to track the traffic driven to your website from the podcast. Set up goals within Google Analytics to measure specific actions taken by podcast listeners, such as newsletter sign-ups, content downloads, or product purchases.

 

  1. Monitor Social Media Engagement: Keep an eye on social media platforms where your branded podcast is promoted. Measure engagement metrics like likes, shares, comments, and mentions to gauge the podcast's impact on your social media audience.

 

  1. Conduct Surveys or Interviews: Gather direct feedback from your audience through surveys or interviews. This qualitative data can provide insights into the podcast's value, listener satisfaction, and potential impact on brand perception.

 

  1. Calculate ROI: To calculate the ROI of your branded podcast, compare the costs associated with producing the podcast (including hosting fees, production costs, and marketing expenses) against the outcomes and benefits you've identified. Assign a monetary value to each outcome (e.g., lead conversion value, customer acquisition cost), and calculate the return on investment using the formula: ROI = (Net Profit / Total Investment) x 100.

 

  1. Analyze and Optimize: Regularly review the collected data and evaluate the podcast's performance against your objectives. Identify areas for improvement, such as content format, promotion strategies, or guest selection. Make adjustments to optimize your podcast's ROI over time.

 

Remember that ROI tracking for a branded podcast may not be as straightforward as tracking sales directly tied to the podcast. It requires a combination of quantitative and qualitative metrics to get a comprehensive understanding of its impact.

Have questions or need an industry expert opinion on bringing a branded podcast to market and tracking success? Reach out to the MuddHouse team today! Let’s chat! 

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How Branded Podcasts Can Share a Company’s Authentic Story and Voice

By MuddHouse Media Team

Companies are constantly seeking new and innovative ways to connect with their target audience. One effective method that has gained significant traction is branded podcasts. A branded podcast is a unique audio series created by a company to engage listeners and share its authentic story and voice. Here are five ways a branded podcast can help your company tell its story and drive customer loyalty. 

 

  1. Creating an Engaging Narrative

Branded podcasts provide a platform for companies to tell their story in a compelling and engaging manner. Unlike traditional advertising, podcasts allow for a long-form narrative that can captivate listeners and create a deeper connection. By crafting a well-produced and immersive audio experience, companies can draw listeners into their world and showcase the unique aspects of their brand.

 

  1. Establishing Thought Leadership

Podcasts offer an opportunity for companies to position themselves as thought leaders in their industry. Through informative and insightful content, brands can share their expertise, industry knowledge, and valuable insights with their audience. By consistently delivering high-quality and relevant information, companies can gain credibility and establish themselves as trusted authorities.

 

  1. Showcasing Authenticity and Transparency

Authenticity is a key factor in building trust and loyalty with consumers. Branded podcasts provide a platform for companies to share their authentic voice and values. By discussing their mission, vision, and behind-the-scenes stories, companies can humanize their brand and connect with listeners on a personal level. Authenticity and transparency foster a sense of relatability and build strong emotional connections, which can translate into long-term customer loyalty.

 

4.Building a Community and Fostering Engagement

Podcasts have a unique ability to build a community around a brand. By encouraging audience participation through Q&A segments, guest interviews, or even inviting listeners to share their own stories, companies can create a sense of belonging and foster engagement. Branded podcasts can become a space for like-minded individuals to come together, exchange ideas, and connect with the brand and each other.

 

  1. Amplifying Brand Awareness and Reach

With the growing popularity of podcasts, companies have an opportunity to extend their brand reach and attract new audiences. By optimizing podcasts for search engine optimization (SEO) and promoting episodes through social media channels, companies can increase brand visibility and attract listeners who may not have been exposed to their brand through traditional marketing channels. Additionally, collaborations with influencers and guest experts can further expand the reach of branded podcasts.

 

Branded podcasts provide an effective means for companies to share their authentic story, voice, and values with their target audience. By leveraging the power of audio storytelling, companies can engage listeners, establish thought leadership, foster authenticity, build a community, and amplify brand awareness. As the podcasting landscape continues to grow, integrating branded podcasts into a comprehensive marketing strategy can be a valuable tool for companies to connect with their audience in a meaningful and compelling way.

If your company is interested in diving deeper into the branded podcast industry, reach out to the MuddHouse team, we would love to help. Let’s chat! 

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How to Use TikTok to Grow Your Branded Podcast

By MuddHouse Media

TikTok has rapidly become one of the most popular social media platforms, with more than a billion users worldwide. While it is primarily known for its short-form video content, TikTok can also be a powerful tool for promoting and growing your branded podcast. This blog post will explore effective strategies to leverage TikTok's features and community to increase your podcast's visibility and reach a wider audience.

 

Create Engaging Teaser Videos:

TikTok's short video format is perfect for creating engaging teasers for your podcast episodes. Capture attention by highlighting the most exciting or intriguing moments from your episodes in a visually appealing way. Use captions, text overlays, and catchy music to make your teaser videos stand out. Encourage viewers to listen to the full episode by providing a call-to-action at the end, such as directing them to your podcast's link in your bio.

 

Share Behind-the-Scenes Content:

TikTok users love authentic and behind-the-scenes glimpses. Use this to your advantage by creating content that showcases what goes on behind the microphone. Share footage of your recording sessions, interviews with guests, or your podcast setup. Giving your audience a sneak peek into the creation process can help build a connection and generate interest in your podcast.

 

Participate in TikTok Challenges and Trends:

TikTok is famous for its viral challenges and trends. Keep an eye on popular challenges and find creative ways to participate while promoting your podcast. Incorporate relevant hashtags and sounds into your videos, ensuring they align with the theme or topic of your podcast. By hopping on trends, you can increase your content's discoverability and gain exposure to a wider audience.

 

Collaborate with TikTok Influencers:

Influencer marketing can be a powerful tool to expand your podcast's reach. Identify TikTok influencers whose content resonates with your target audience and explore collaboration opportunities. You can invite them to be a guest on your podcast or ask them to create TikTok videos promoting your podcast. Influencers can help introduce your podcast to their followers, providing instant credibility and exposure.

 

Leverage User-Generated Content:

Encourage your TikTok followers to create their own content related to your podcast. Prompt them to share their favorite moments, reactions, or even fan theories in response to your episodes. Repost or feature this user-generated content on your own TikTok account, giving credit to the creators. This not only shows appreciation for your listeners but also fosters a sense of community around your podcast.

 

Cross-Promote on Other Platforms:

While TikTok can be a fantastic platform for growth, don't overlook the power of cross-promotion. Utilize your other social media accounts, such as Instagram or Facebook, to promote your TikTok content and drive traffic to your podcast. By cross-promoting, you can tap into your existing audience and encourage them to engage with your TikTok videos and discover your podcast.

 

Engage with Your TikTok Community:

Building a loyal and engaged community is crucial for podcast growth. Respond to comments, messages, and engage with your TikTok followers. Show genuine interest in their feedback, suggestions, and questions. By fostering a sense of connection and actively engaging with your community, you can encourage them to become loyal listeners and advocates for your podcast.

 

TikTok offers a unique and creative platform to promote and grow your branded podcast. By leveraging its features, participating in trends, collaborating with influencers, and engaging with your community, you can effectively increase your podcast's visibility and attract a wider audience. Experiment with different strategies, monitor your analytics, and adapt your approach based on what resonates best with your target audience. Harness the power of TikTok to take your branded podcast to new heights.

Our team at MuddHouse Media is always willing to help you kick start your creative ideas into reality! Are you or your company interested in starting a branded podcast? Let’s Chat!

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6 Ways to Get Gen Z to Tune in to Your Podcast

By MuddHouse Media Team

Attracting Gen Z listeners for your podcast can present a unique challenge. As a generation known for their digital savvy and short attention spans, it's important to adapt your podcasting strategy to capture their interest. This post will explore effective ways to get Gen Z to listen to your podcast and keep them coming back for more.

 

  1. Choose Relevant Topics

Gen Z is a generation that values authenticity and is passionate about topics that matter to them. Research and understand the interests, concerns, and aspirations of Gen Z. Select podcast topics that align with their interests, whether it's current social issues, sustainability, mental health, or pop culture. By addressing subjects that resonate with them, you increase the likelihood of attracting Gen Z listeners.

 

2. Be Concise and Engaging

Gen Z has grown up in an era of bite-sized content, so it's crucial to keep your podcast episodes concise and engaging. Aim for shorter episodes that deliver valuable content within a limited timeframe. Make sure your podcast is well-paced, avoiding excessive rambling or tangents that may lose their interest. Incorporate storytelling, real-life examples, and interactive elements to captivate and hold their attention throughout the episode.

 

3. Leverage Social Media Platforms

Gen Z is highly active on various social media platforms, so it's essential to have a strong presence where they spend their time. Create engaging social media accounts for your podcast on platforms like Instagram and TikTok. Share visually appealing snippets or teasers of your podcast episodes, use relevant hashtags, and encourage listeners to share their thoughts and reactions. Engage with your audience by responding to comments, hosting Q&A sessions, or even collaborating with popular Gen Z influencers to expand your reach.

 

4. Prioritize High-Quality Audio

Gen Z's discerning taste in media means that audio quality plays a significant role in their listening experience. Invest in good equipment and editing software to ensure your podcast has clear, crisp audio. Consider using background music or sound effects to enhance the overall production value. A podcast with subpar audio quality is likely to turn off Gen Z listeners who are accustomed to high-quality content.

 

5. Foster Community Engagement

Gen Z craves a sense of belonging and values being part of a community. Encourage listener interaction and foster a sense of community around your podcast. Incorporate segments where you answer listener questions or invite them to share their experiences and stories. Create a dedicated online space, such as a Discord server or Facebook group, where listeners can connect with each other and discuss the podcast's topics. By building an engaged community, you'll create a loyal following of Gen Z listeners.

 

6. Collaborate with Gen Z Influencers

Partnering with Gen Z influencers who have a sizable following can help expose your podcast to a wider audience. Identify influencers who align with your podcast's niche and values, and propose collaboration opportunities. This could involve guest appearances on their channels, cross-promotion on social media, or even co-hosting podcast episodes. Leveraging the influence of these popular Gen Z figures can significantly increase your podcast's visibility among their fan base.

 

To capture the attention of Gen Z listeners and keep them engaged with your podcast, it's essential to adapt your approach. By choosing relevant topics, delivering concise and engaging content, leveraging social media, prioritizing audio quality, fostering community engagement, and collaborating with Gen Z influencers, you can increase the chances of attracting and retaining Gen Z listeners. Stay authentic, adapt to their preferences, and continuously engage with your audience to build a successful podcast that resonates with the Gen Z demographic.

 

If you are interested in creating a podcast with MuddHouse Media, reach out to our team to see how we can help you! Let's Chat!

 

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How to Repurpose Your Podcast Content

A marketing team works together to repurpose a podcast episode into marketing content
A marketing team works together to repurpose a podcast episode into marketing content

By MuddHouse Media Team

One of the major benefits of podcasting is that it provides a treasure trove of content for your brand. Marketing teams get excited about the content from a podcast because it gives them so much to work with and so many places to share content. We’re outlining four ways you can repurpose your podcast content.

1. Transcripts

A audio expert edits a brand podcast episodeTranscripts are a simple and effective way to repurpose your podcast content. Here’s how it works: a transcript, a word-for-word rendering of your podcast episode, is put into a text document. That text can be shared on your website paired with the podcast episode in its episode player, and instantly, your content is SEARCHABLE. It’s all about SEO. Transcripts can provide a big boost to your SEO rankings and make your brand more discoverable.

2. Blogs

Meeting the demand of having active blog content can be tough, but with a podcast to pull from, you can repurpose the content in little time and have a myriad of blog posts ready to go. Blogs aren’t direct transcripts from the podcast but highlight a few of the major moments of interest from the show and distill them into written consumable content.

3. Audiograms

If you choose not to have any video recorded for your podcast, the next best tool is an audiogram. Audiograms can be short clips posted to social media or entire podcast episodes uploaded to YouTube. And they’re quite simple to make! You can take your podcast logo or another still image, add a sound waveform over it along with the audio, and now you have consumable content ready for other platforms outside of the podcast hosting platforms!

4. Short Form Video for TikTok, Instagram Reels, and YouTube Shorts

If you choose to have video for your podcast (which we at MuddHouse highly recommend!), you can upload the full video podcast to YouTube and cut short-form vertical video for platforms like TikTok, Instagram reels, and YouTube shorts. Podcast accounts on TikTok routinely go viral and have amassed millions of views just from cutting compelling clips from the show. And that drives tune-in for the show and builds an engaged audience around it.A podcats recording microphone in a studio

Remember that repurposing is all about strategically reworking your podcast content so that it works well on other platforms. Each platform has its own formula for success (what you do for YouTube may not work on Tiktok), so make sure that in addition to your podcast production team, you have a social media manager on hand that understands how to optimize the content for the various platforms to achieve success. 

Create a Brand Podcast with MuddHouse Media

At MuddHouse Media, we are a team of experienced media professionals who specialize in expert storytelling. We’ll help you find the right story (or stories) to tell through a podcast, and we’ll be with you every step of the way.

Want to learn more? Head on over to our Corporate Podcasting page for all the information!

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Why the Planning Phase is So Important for Corporate Podcasts

A listener tuning into a new podcast episode
A listener tuning into a new podcast episode

By MuddHouse Media Team

Podcasting has become a fundamental part of marketing strategies for businesses because it allows brands to tell their stories while elevating their brand awareness in an active medium that consumers are constantly engaging in.

But launching a podcast is not as easy as sitting down behind a microphone and talking about your business. That’s right—there is so much you need to do to develop the show before you sit down for that first episode.

A company working together to create the plan for their podcastStrategizing and Plan For Success

This goes without saying, but it still needs to be emphasized—when you are planning a podcast, you have to strategize and think about everything.

It begins with the concept. What do you want your show to be about? What is an important story you want people to know about your brand? Here it will be important to strategize with your team and sort through different ideas before settling on the important stories that best represent your brand. 

Once you have the subject matter in place, the planning stage really becomes important because it’s where you iron out all the finer details of the show. Who will host the show? How many episodes will there be? Will we need to book guests? Who will record and produce the series? When will we record? How will we record? When will we release the episodes? What is our budget?

These are all important questions to answer early on because it will save you time later on. And for the questions you are unable to answer, the benefit of asking them so early in the process means you’ll have plenty of time to figure things out before moving into a consistent recording schedule.

You’ll also find that the more organized you are as you strategize and plan your podcast, the better off your show will be in the long run. Of course, questions will arise in between episodes, and a variety of things will need to be addressed once your series gets underway, but you’ll be amazed at how much weight you can get off your shoulders so early in the process.

And the best part is that once you have everything planned, you can get to the fun part—actually recording the show.

Create a Brand Podcast with MuddHouse Media

At MuddHouse Media, we are a team of experienced media professionals who specialize in expert storytelling. We’ll help you find the right story (or stories) to tell through a podcast, and we’ll be with you every step of the way.

Want to learn more? Head on over to our Corporate Podcasting page for all the information!

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Is Your Branded Podcast Doing Anything For Your Brand? Here’s What To Do

Two executives recording an episode of their company branded podcast
Two executives recording an episode of their company branded podcast

By MuddHouse Media Team

Consumers love content that they can connect with. Branded podcasts fulfill that need by creating content their audience loves to consume around their products and services, or addressing the interests or challenges of their consumers. In this way, branded podcasts have become a key content marketing tool that can heighten brand awareness and build a more loyal audience that trusts your brand. 

Oftentimes, it can be difficult to quantify the ROI of a branded podcast when success is measured qualitatively rather than quantitatively.

Here is what to do if you are unsure how your branded podcast is resonating with people and how to evaluate it. 

Have Your Colleagues Take a Listen 

Two colleagues chat about their company podcastYour colleagues have strong ties with your brand, and they can often be the best people to provide the first set of feedback.

Launch Test Episodes

Launch a few episodes to gauge audience interest and ask yourself the following questions:

Is the content engaging your target audience? Understand that podcasting is its own type of content with a vastly different format and structure than content on other channels. When trying this new format, is your target audience actually engaged? 

Second, does the production quality reflect the quality of your brand? How does the podcast sound? Make sure that people can understand your hosts and guests clearly. Also, be sure to add music and sound effects to enhance your listeners' audio experience.

Third, does the content highlight the best parts of your brand? Everything that has the brand's name on it will reflect the brand's reputation, so make sure you highlight important traits is absolutely necessary. 

Monitor Your Branded PodcastA customer listens to a brnaded podcast at home

Tracking your branded podcast on a backend website will help to know if there is a correlation between your brand's exposure and your branded podcast. Do your listener numbers change as the episodes progress? Does your branded podcast have subscribers? Are they using platforms, such as Apple Podcasts or Spotify, to be able to listen to your podcast, or are they listening from the brand's website? Which episodes are performing better than others? These questions will help you determine how to get your branded podcast to be successful. 

Create a Brand Podcast with MuddHouse Media

At MuddHouse Media, we are a team of experienced media professionals who specialize in expert storytelling. We’ll help you find the right story (or stories) to tell through a podcast, and we’ll be with you every step of the way.

Want to learn more? Head on over to our Corporate Podcasting page for all the information!

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Here’s What a Podcast Production Company Can Do For Your Brand

A branded podcast recording studio
A branded podcast recording studio

By MuddHouse Media Team

Podcasts are quickly becoming a key piece to a brand’s marketing strategy, as they offer a unique benefit to brands. 

Podcasts are very specific with the audience they choose, as podcasts are sought out by people who are already interested in your niche. The value of nurturing relationships with an engaged target audience through a podcast reaps significant benefits for your brand. 

A branded podcast must have a level of production quality that reflects the quality of your brand. This means using the right podcasting equipment and having the right sound design and mixing.

Creating the budget to hire a podcast production company can reap major benefits for you. 

Here are four reasons why:A podcast production team member edits the audio for a podcast

1. High production value

Podcast production companies have access to the best equipment and sound design that will get you the highest quality, professional-sounding audio. Some companies will provide you with a dedicated producer who you can work with in person or remotely, and other companies will train someone on your team on how to use the equipment, so you have the flexibility to record whenever and wherever you want.

Production value is key to a podcast that will gain recognition, so don’t record on your laptop with Zoom and hope your podcast will take off. A branded podcast requires a higher level of production value.

2. A partner with the right experience and creative insight

Many podcast production companies come to the table with the experience needed to get your project off the ground. Make sure you listen to the shows the company has produced for other clients and pay attention to the audio quality, the mixing, and the show structure.

A podcast hosts speaks with his guest3. Save time and money.

In the long run, hiring a podcast production company to work on the podcast with you will save you both time and money. One of the biggest mistakes companies make is trying to produce a podcast themselves. They spend countless hours researching and training someone on their team to execute the podcast, and inevitably, the podcast often fails because it’s not their core business. 

4. Strategic Partner

The most important thing a podcast production company can be to you is a strategic partner to your business. Many podcast production companies do one thing well–they are great at producing and editing–but they are often not business strategists who understand how a podcast can play into a larger marketing strategy and solve the challenges your business faces.

At MuddHouse Media, our team is made up of marketing and business executives who will take a wholesale look at your operation and provide strategic recommendations and a multimedia strategy for you to solve your business challenges. This is very unique in the podcast production space, and this step is crucial before launching a podcast so you can ensure you get the ROI you’re looking for from the podcast.

Podcast Production Service with MuddHouse Media

Not sure where to start? That’s why we’re here.

At MuddHouse Media, we are a team of experienced media professionals who specialize in expert storytelling. We’ll help you find the right story (or stories) to tell through a podcast, and we’ll be with you every step of the way.

Want to learn more? Head on over to our Corporate Podcasting page for all the information!

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Patrick McEnroe Covering Brittney Griner

WNBA star Brittney Griner
WNBA star Brittney Griner

By MuddHouse Media Team

WNBA star player, Brittney Griner, was detained at a Moscow airport in February due to possession of cartridges containing THC vaping oil in her luggage. 

Since her arrest, our Holding Court podcast host, Patrick McEnroe, has been tracking her case against the Russian court since early March. 

McEnroe has been using his podcast as a vehicle to discuss the situation further between Brittney Griner, Russia, and the US since she has been in Russia before the invasion of Ukraine. 

Patrick has made several appearances in the media discussing the issue of political tension between Russia and the US since the Ukrainian invasion and how Russia is using Brittney Griner as a “political pawn” against the US. 

Patrick discusses how Brittney Griner factors into the tension between Russia and the US at the 8-month mark of her incarceration, which also happened to be her birthday.  

On October 25, 2022, the day of Brittney Griner’s appeal to the Russian court for her nine-year prison sentence, McEnroe told Newsmax that he believes that “it would not play out particularly well” for her.

“She’s going to serve some serious time unless something remarkable behind the scenes is happening.” 

McEnroe tells Newsmax that he believes that she is “playing right into Putin’s hands.” 

“The more public this becomes, the more of a figure she becomes well-known … The more you publicize this, the more this is playing into Putin’s hands.” 

McEnroe believes that if her appeal does not go well, she could endure worse internment conditions. 

Unfortunately, shortly after McEnroe’s appearance on Newsmax, Brittney Griner’s appeal was rejected by the Russian court. 

For more tennis news and analysis, listen and subscribe to Holding Court with Patrick McEnroe here.

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