The Secrets to Upgrading Your Visibility & Driving ROI with Podcasts as a Marketing Tool

Home studio podcast interior. Microphone, laptop and on air lamp on the table
Home studio podcast interior. Microphone, laptop and on air lamp on the table

By Shannon Kurban

Podcasts are an extremely effective but often overlooked marketing tool. They can help brands reach hyper-targeted audiences, create a great ROI, and provide overall value for all of the listeners. Not only are they beneficial from the audience's perspective, but they're also beneficial from a website standpoint. Podcasts with CEO names or company references on iTunes have an immediate boost in SEO, and their website page rankings reap the same benefits. 

At MuddHouse Media, we're experts in everything podcasting. We help brands connect with their audience and portray their brand message to the world. Learn more about the various benefits of podcasting and get started on creating yours today.

Podcasts and Marketing

Compared to social media, the podcasting space is significantly less competitive. With 80 million brands on Facebook and 200 million business pages on Instagram, 850,000 active podcasts are a significantly smaller space. Since the COVID-19 pandemic, people have turned to podcast listening in an effort to reduce their screen time and participate in something productive. Podcasts create a sense of involvement for listeners. So while they are technically marketing tools, podcasts are not conventional as they create community, promote engagement, and allow listeners to learn more about their interests.

It's within our human nature to want to learn. From health and wellness to serial killers, people want to improve their knowledge of the things that they find interesting. With the exception of paid sponsors, most podcasts are not aimed at selling products or services to their listeners. This makes podcasts an extremely effective marketing tool without really feeling like one. 

 Photo young businessmans crew working with new startup project in modern loft. Generic design notebook on wood table.

Podcasts Effectively Benefit B2B Brands

When you're catering to other businesses, there are multiple people you need to convince. Personal and business stories don't resonate with a B2B audience the same way they do with B2C. Podcasts act as an engaging way for brands to connect with their customers and audiences on a deeper level. Highlighting struggles or celebrating wins through podcasts can help to inspire other brands, connect entrepreneurs, and show a more authentic side of a larger corporation that traditional social media can't portray.

For smaller businesses that don't have a large marketing budget, podcasts can be an affordable and effective way to garner a dedicated audience. By educating and connecting with people, you're creating more loyalty and a broader brand presence. It doesn't hurt that podcasts help drive traffic to your website and other social media platforms! 

Podcasts Build Community

Podcasts help create a sense of community, whether you're a solo entrepreneur or a Fortune 500 brand. It's also no secret that user-generated content is a great tactic to use for social media, receive raw data from a niche group, or increase your business's credibility overall. 

By inviting your listeners to follow you on social media, podcast hosts can utilize Instagram polls, share giveaways, or promote photos of their listeners in their merch. Creating meaningful dialogue leads to conversations between friends and followers, which is one of the most effective types of marketing. Resonating within a niche will result in sharing into a larger niche, which, of course, leads to an increase in audience. 

Group of Diversity People Teamwork Together

Create a Podcast for your Brand with MuddHouse Media

Podcasts can be an extremely effective marketing tool for your business or personal brand. Create a sense of community and build a loyal audience by providing educational and valuable resources through your podcast. Wondering where to begin? Let the experts at MuddHouse Media do the heavy lifting for you. Contact us today to get started!

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Patrick McEnroe at the US Open!

Patrick McEnroe sits in the referee chair at the US Open

Patrick McEnroe went to the US Open! Listen to Holding Court now

By Matthew McGuirk

Patrick McEnroe sits in the referee chair at the US Open

The 2022 US Open wrapped up this week, and our own Holding Court host Patrick McEnroe was on the scene covering the event for ESPN.

Patrick McEnroe sits in the referee chair at the US Open
“Photo from Allison Joseph/USTA via”

Early on in the tournament, McEnroe was involved in an exhibition match that was played in support of Tennis Plays for Peace, an initiative looking to bring the tennis community together to support the humanitarian relief efforts for the ongoing war in Ukraine. McEnroe took over the umpire chair as tennis legend Rafael Nadal gave a tennis lesson to staff members from Veselka, a popular Ukrainian restaurant in Manhattan. 

During a stand-up hit for ESPN, McEnroe also addressed the status of Serena Williams, who announced in an article for Vogue in early August that she’d be retiring after the US Open. McEnroe noted the “celebration of Serena” that was going to take place and applauded the tennis star for her longevity in the sport. 


After McEnroe previewed Williams’ position in this year’s tournament, she went on to upset the second-seeded Anett Kontaveit to move into the third round. Following the upset win, McEnroe told Newsmax that he thought Williams might have a shot at winning the entire tournament, but a loss to Ajla Tomljanovic ended her last run at a US Open championship.

McEnroe also spent some time talking with Frances Tiafoe, who was defeated by Carlos Alcaraz in a five-set match that went over four hours on Sept. 10.


Alcaraz, 19, went on to win the tournament, drawing praise from McEnroe.

“It’s remarkable to watch Alcaraz play this game, how he’s elevated the tempo of this game along with Sinner and Tiafoe and other young guys,” McEnroe said on ESPN, as documented by Rory Carroll of Reuters.

McEnroe is sure to be back behind the podcast microphone soon, so stay tuned for future episodes of Holding Court.

Listen to episodes of Holding Court here. 

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From the death of Queen Elizabeth II to the Little League World Series, Beat the Press has you Covered

Beat the Press

On this episode of Beat the Press, former NECN anchor Mike Nikitas fills in for Emily Rooney to discuss the ongoing changes at CNN, the murder of Las Vegas investigative reporter Jeff German, the media coverage of the death of Queen Elizabeth II, and how a hot mic at the ESPN Little League World Series shows how far distrust of the media has gone. Joining Mike on this episode are media consultant Susie Banikarim, Joanna Weiss of Experience Magazine, and Dan Kennedy of Northeastern University.

By Matthew McGuirk

Episode 16 of Beat the Press with Emily Rooney

Change after change at CNN — where is the network heading now? 

The changes that Chris Licht promised months ago have started to come to fruition in recent weeks, starting with the cancellation of Brian Stelter’s media watch show Reliable Sources in August. Just a few weeks after this cancellation — which also included Stelter departing the network — longtime CNN reporter John Harwood announced on Twitter that he was leaving the network. In his last stand-up, Harwood referred to former President Trump as a “dishonest demagogue.” These moves come as CNN’s new ownership, Warner Bros. Discovery, pushes for the network to return to the middle. 


In this segment, the Beat the Press panelists discuss these ongoing changes to try and figure out where CNN may be headed next.


Mike: “The quote that was widely disseminated, he said after he fried Brian Stelter, [that] ‘there will be more changes and you might not like it or understand it.’ I think we all saw that. Now I'm okay with the management saying ‘you might not like the changes,’ but telling employees ‘you might not understand the changes,’ to me, smacks of arrogance to some degree and also shows me a lack of leadership.”

Susie: “Chris Licht came to this job, you know, his biggest job to date had been running the Colbert Report, which is, let's say, 150-200 people tops. Now he runs a news organization of four thousand people — an international news organization of four thousand other people. That's a huge learning curve. The thing that's getting the most notice is the editorial piece, but just in general he must be swimming in the number of things he needs to grasp and understand.”

Dan: “You know, if you want less talk and more news, you don't do it by axing a Sunday morning show which is all about talk. And the idea that CNN would walk away from media coverage by canceling their longest running show, something that was hosted by Bernard Kalb, by Howard Kurtz, and then by Brian Stelter, that just makes no sense whatsoever. The media are a major institution that deserves coverage and scrutiny.”

Joanna: “I think Brian Stelter was a victim of something that CNN is struggling with, and that's something that, frankly, a lot of mainstream media outlets are struggling with at this moment, which is that during the Trump era, all of these outlets could not figure out exactly how to cover someone who was so outside the norms of expected political behavior. He really did say things that were blatantly untrue.”


An investigative reporter is murdered — what does this mean for the safety of journalists?

A Las Vegas investigative reporter named Jeff German was murdered at the beginning of the month, and local authorities have charged a public administrator by the name of Robert Telles with the killing. Telles was the subject of an article that German was working on the week he was murdered, according to German’s paper, the Las Vegas Review-Journal.


In this segment, the Beat the Press panelists discuss German’s murder and what it means for the future of journalists, considering threats against the media have increased in recent years.


Mike: “I think you can, you know, dismiss this murder by saying, well, ‘It's Las Vegas and Las Vegas is Las Vegas, or it's due to very specific circumstances.’ But you can also say this is a chilling re-escalation of the backlash against journalists in this country, because this is specifically retribution, allegedly for his reporting.”

Susie: “I just want to take a moment to really celebrate the work of Jeff German. I mean, this is a guy who's doing the kind of local reporting the communities really need. And you know, we talk a lot about local journalism being endangered, usually we mean from budget cuts and from layoffs, not, you know, physical danger. And so to see someone like this who is still doing this really important investigative public accountability work, when so few newspapers are still investing in that kind of work, and to see it come to a tragic end like this feels like a real gut punch and I think it's a real loss.”

Dan: “I would caution against thinking that this is something that's growing out at the present moment. I mean, journalists have been attacked throughout history. Famously, Ida B. Wells was unable to go back to her newspaper in Memphis after a mob destroyed her paper there because she dared to speak out against racism and lynching in that area. Investigative reporters and editors grew out of the murder of Don Bolles, who covered organized crime for the Arizona Republic… We've seen TV reporting teams shot down on live Internet video, and then, of course, there was the Capital Gazette killings a few years ago. Journalism can be a dangerous field at times … But fundamentally I think that we always need to keep in mind that there are some reporters who put their lives on the line and occasionally they pay for it.”

Joanna: “I think, sadly, it's a piece of what we were just talking about, this phenomenon of outside the norm's rhetoric that has become very common over the last four or five years, where the press is the enemy, where people are out to get you. I mean, not to bring Trump into everything, but at those Trump rallies they would point to the media and say ‘those people are the enemy, they're the enemy of the people.’ So… again this politician was democratic, so this isn't a completely partisan problem, but I think it is a problem of creating a mistrust against anyone in the media, not respecting the watchdog role — the constitutional watchdog role of the media — and instead imagining individual vendetta's.”


Queen Elizabeth II dies at 96, and the U.S. media dropped everything to cover the story — what stood out about the coverage? 

After 70 years on the British throne, Queen Elizabeth II died on Sept. 8 at Balmoral Castle, the royal family’s Scottish estate, and news outlets all across the U.S. began covering the story. In this segment, the Beat the Press panelists discuss the media coverage and the future of the monarchy.


Mike: “Here's another lead… The Republican trend is moving in only one direction. It's just a matter of when. For example, Barbados became a republic, Jamaica soon. I talked to my daughter who is a longtime citizen of Australia with two grandchildren, and they are ready to move on and become a Republic and get the queen off their money and a lot of other things as well.”

Susie: “I mean the coverage has been, as expected, extremely laudatory. We in this country, but [also] all over the world, there's this tendency when someone dies to brush over the more complicated parts of their history and just do this outpouring of positive reporting. But one thing that's been interesting for me to watch is there's been a real controversy about that on Twitter from people of color who have rightfully pointed out that, you know, she oversaw this monarchy that has a really complicated history of colonialism. For a lot of people of color, she wasn’t this beloved monarch, but someone who represented a certain oppression for them.”

Dan: “More broadly, I guess I would agree with Susie that some of the more skeptical reporting that ought to be done about the monarchy has really not made its way onto television. But I've seen a fair amount of it in the New York Times, which is pretty much where I've been getting most of my news about this, and you do really see a sense that maybe the monarchy is just never going to be the same again after Elizabeth moves on. I think a lot of people have just been holding their breath and now that she's departed from the scene and Charles is the king, people can ask some tough questions about, you know, why do we have this institution?”

Joanna: “It is a fascinating story and I think, yes, there will be an initial respect for the deceased and an initial bow to all of that pageantry, and then will come the reckoning and it's going to be fascinating to watch. And as an American we've been dealing with that with our own history. I went a year ago or so to Monticello, which was fascinating, and what they are doing at that institution, you know, you tour [Thomas Jefferson’s] house, you honor his contributions. But then there's a whole new exhibit about slavery at Monticello, about Sally Hemings, and the idea is, if you're going to experience this, you're going to hear the entire story, and I suspect that over time that's what's going to happen with the monarchy as well.”


A hot mic captures one little leaguer’s claim that ESPN was rigging the Little League World Series — a moment of frustration, or a sign that distrust of media has extended more than we thought? 

During the popular Little League World Series in August, one moment caught social media by storm when a player from Iowa was caught on a hot mic saying that a walk was granted to the opposing team from Washington because ESPN said so. The coach calmed the kids down, and Iowa did go on to win the game, but this moment reveals how media distrust and conspiratorial thinking has made its way all the way down to the Little League World Series. 


Mike: “I don't want to make too much out of this, but it seemed to me a tiny example of just how much distrust of media has trickled down these days.”

Susie: “I mean, look, I am not a big sports fan, but who among us has not been watching a game and … has not thought to themselves, ‘Oh, they're going to have this go another round because it'll be good for ESPN to have more content?’ Like it's just like a normal human thought to have these conspiracy theories and it's just so funny to see a little kid caught on a hot mic saying that.”

Dan: “I'm gonna express a possibly unpopular opinion and say that little league games shouldn't be on television. I don't think it contributes to the psychological health of these kids to be lauded over as if they were eighteen, nineteen, twenty year old athletes at the age of eleven and twelve.”

Joanna: “Well, as a little league parent, I was just the other day at Babe Ruth Baseball Tryout, so I have more thoughts than anyone probably should about this. First of all, I will say there are bad calls. Some of these kids have small strike zones. It’s a difficult job being an ump in one of these games.” 


Listen to Beat the Press here: 

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Ira Rosen: Modern Day Cable News Reinforcing Consumers’ Ideas, Not Expanding Them

Beat the Press

On this special episode of Beat the Press, host Emily Rooney is joined by former 60 Minutes producer Ira Rosen, whose new book Ticking Clock takes readers behind the scenes of the highly successful CBS program.

By Matthew McGuirk

Episode 15 of Beat the Pres

Ira Rosen: Modern Day Cable News Reinforcing Consumers’ Ideas, Not Expanding Them

Former 60 Minutes producer Ira Rosen said during his appearance on Beat the Press that he prefers the traditional ways of journalism over the partisan and opinionated programming that fills much of our media landscape today. A cable news recording headquarters with a professional style camera


“Today it’s, ‘Here’s what you need to believe. This is what you should believe. This is the view.’ And there’s no margin for the back-and-forth. People are watching cable, for example, I think, to have their ideas reinforced, not to have their ideas expanded, or their opinions expanded. You want it to be reinforced. I don’t like that direction. I kind of like the old way, where the show gave you a story and allowed you to make your own mind up,” Rosen said. 


60 Minutes Lacking the End of Show Boost that Andy Rooney Provided, Says Former Producer Ira Rosen

When asked if he still watches 60 Minutes, Ira Rosen told Beat the Press host Emily Rooney that although he understands how shows evolve in the news business, he still misses the old times. As an example, Rosen pointed out the flair that Andy Rooney — who, yes, is the father of Emily — brought to the broadcast when he came on at the end of episodes. 

“You may know him,” Rosen said. “A guy named Andy Rooney. When he ended the broadcast, there’s something called minutes by minutes in TV, which you know about. When the minute by minutes hit at the 52-mark of the show when Andy came on it went straight up. What happens is in the audience, it normally drops at the back end of a broadcast, and what you want to do is you want to create a lead-in for the rest of the night, for the eight o’clock hour, for the nine o’clock hour. Andy was able to do that. The audience actually grew at the end. Now, I look at the show and there’s no reason to watch the show for the last 10 minutes of the show. There’s just nothing there.”


Former 60 Minutes Producer Ira Rosen Says Mike Wallace Saved ‘Many Lives’ by Disclosing His Depression 

60 Minutes on a ClockLong-time 60 Minutes producer Ira Rosen recounted his days working with Mike Wallace, and told Beat the Press host Emily Rooney why he thinks Wallace’s decision to come forward with his depression had a positive effect on many people.

“Mike had always wanted his stories to help change the world, to make it a better place, [and] to have people have more understanding,” Rosen said. “And I don’t think he ever thought and realized that his illness of depression and by going public about it would become one of the most important things he did in his career. It gave a lot of people the power to suddenly now get treated for it, [to] come out and reveal their depression, and to talk about it… By Mike coming out and talking about it — he would show me the letters he would get from other people who suffered from it — he really, I think, saved many, many lives.”

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Michele Tafoya Joins Beat the Press

Beat the Press

On Beat the Press, host Emily Rooney is joined by a panel of media critics to take you behind the scenes of the world's biggest and most influential media outlets featuring unusual moments that capture the public's opinion.

By Matthew McGuirk

Episode 13 of Beat the Press

On this special episode of Beat the Press, host Emily Rooney is joined by longtime Sunday Night Football sideline reporter Michele Tafoya, who departed the sports world to launch a career in politics and commentary. 

Michele Tafoya Reflects on Leaving Sunday Night Football Role 

Michele Tafoya left her position as the sideline reporter for NBC’s Sunday Night Football broadcasts earlier this year to launch a career in the political world, and she discussed what went into the decision and why it was the right move on Beat the Press. A football in black and white

“People have said, ‘You're crazy, Michele,’” Tafoya said. “But you know what, I had done it for so long, the better part of thirty years spent in sports broadcasting, and I knew I wasn't going to have forever to, as you put it, reimagine myself. So I had to do it sooner than later.”


America in a ‘Terrifying Spot’ as People Fear Expressing Beliefs, Says Michele Tafoya 

Following what Michele Tafoya described as an “ambush” on the Dan Le Batard Show, she addressed how certain members of society shy away from sharing things that resemble their beliefs for fear of being rejected. 

“I see my friends on Facebook,” Tafoya said. “I talk to people all over the place who, no matter which direction they lean, are sometimes really afraid to repost an article or to repost any kind of stance that reflects their values. And they're afraid because they don't want to lose friends, they don't want to lose family members, they don't want to lose their jobs. We are in a terrifying spot in America if that is a fear felt by so many, and I believe it is. I just want to sort of be out there for those people and speaking on their behalf or, better yet, encouraging them to speak with me.”


Michele Tafoya Points Out ‘Huge Gap’ in Thinking Regarding Abortion in America

Michele Tafoya recently spent time working on the campaign for Kendall Qualls, a Republican gubernatorial candidate who was running in Minnesota, and her position as a self-described “pro-choice libertarian” conflicted with the views of Qualls, who supports restricting access to abortion. Tafoya explained her stance on the matter, saying she is “pro-choice, with exceptions,” then addressed how polarized our country is on this topic. 

Protesters holding signs at a Pro Choice rally“I've really listened on this one because it is such a hot-button topic,” Tafoya said. “I wonder how we are so divided and it's caused so much heat in this country, this topic. But I think that a lot of it is because, again, we've only done the first stage thinking, and that is, you know, ‘no, abortion should never be allowed,’ or on the other side, ‘it's my right, don't you even come touch my reproductive rights.’ There's a huge gap there in thinking. So when is abortion okay? When should it not be okay? Are there exceptions? What are the exceptions? When are the exceptions? When do we start to recognize that that little human in your belly, yes, actually is a human, that is a viable life?”


Listen to Michele Tafoya on Beat the Press now!


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Should I Promote My Podcast on YouTube?

A recording studio used to record and edit podcast episodes
A recording studio used to record and edit podcast episodes

By Shannon Kurban

YouTube is one of the most effective avenues for promoting your podcast. However, there is a method to the popular social media channel. You can't simply upload your video episode and see overnight success. 

YouTube has over 2.6 billion active users. They're investing heavily into the podcasting space by hiring a Director of Podcasting and publishing a slide deck of plans for podcasting. If you're looking to expand the average monthly listeners for your show, YouTube might be the best next move. 

MuddHouse Media specializes in all things podcasting. If you're looking to improve your sound and video editing or need an expert to focus on a marketing strategy for your podcast, get in contact with us today. 

Preparing your YouTube Podcast

Before you upload every episode to YouTube, there are a few steps to take to help set you up for success. First, make sure your account and channel are entirely set up. This includes uploading a profile picture, adding a banner image, and filling in all of the basic information for your podcast. Take advantage of the description section on your channel. This is where you can add links to your website, upload any show notes, and links to your podcast's other social media channels. A microphone and computer used for recording a podcast

Conducting Essential Research

Market research is also critical when it comes to seeing success on YouTube. Research other podcasts that are similar to yours on YouTube, Reddit, and Facebook to see what type of success they're receiving. This will let you know what subjects users are interested in and how they might engage with your channel. 

Next, it's important to research your topics before jumping right into recording. Not only will this help you stay on track and define each of your videos, but it will show you how your competition has approached the topics and give you the upper hand. 

Advertising your Podcast on YouTube

Two podcast hosts uploading their video advertisement to YouTubeWhen moving toward paid ads for your podcast YouTube channel, the first thing you'll need to do is create a Google ads account (since Google owns YouTube). Next, determine how long you want your video advertisement to be. This is a great time to use your podcast trailer or to create one if you don't have one. Make sure your trailer includes:

  • The title of your podcast
  • What your podcast is about
  • How users can listen to your podcast

After you've created your video or trailer for your podcast, make sure you iron out the details of the ad. This includes the specific goal you want to meet, how much you're willing to spend, how long you want your ad to run for, and the demographic of your target audience. 

Benefits of Using YouTube for your Podcast

A professional microphone used to record a podcastReach a Visual Audience

Uploading your podcast to YouTube can have a ton of benefits, whether you are recording a video or not. If you are going with the audio-only approach, this creates an opportunity for visual learners. Reach this audience on YouTube by editing and uploading charts, pictures, colors, and other forms of visual art to your episode or highlight. This also gives you an opportunity to tailor to those who are deaf and hard of hearing.

Create Engagement with Comments

YouTube opens up the opportunity to create conversations with your listeners. There aren't any comment sections on popular podcast platforms like Spotify or Apple. Using YouTube allows your listeners to interact with you in real-time during live shows, and they can provide feedback (to which you can respond to). This creates a sense of community for you and your followers. 

Premium Podcasting Content

Lastly, using YouTube allows for new opportunities for monetization by uploading additional video content. Paying supporters are given access to any "Unlisted" content you upload. Be sure also to mark this exclusive content as "Private" and send it out to your email list, so they are the only ones with access. This step requires a bit of extra work for each video, but it's guaranteed to keep your content exclusive. 

Elevate your Podcast with MuddHouse Media

MuddHouse Media provides high-quality services to new or existing podcast hosts. If you are new to podcasting and are ready to work with a team of podcast experts, let us help you meet your goals. MuddHouse Media also creates partnership opportunities with existing podcasts and potential sponsors. Email us today to get started. 

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The New Yorker, CNN, and Elon Musk – Beat the Press with Emily Rooney

Beat the Press

On Beat the Press, host Emily Rooney is joined by a panel of media critics to take you behind the scenes of the world's biggest and most influential media outlets featuring unusual moments that capture the public's opinion.

This week's panel of guests includes Lylah Alphonse of The Boston Globe, Jon Keller of WBZ-TV, and former NECN anchor Mike Nikitas.

By Matthew McGuirk

Episode 13 of Beat the Press

On this episode, Emily is joined by Lylah Alphonse of The Boston Globe, Jon Keller of WBZ-TV, and former NECN anchor Mike Nikitas to discuss the viability of startup outlets claiming to be “unbiased,” Erin Overbey’s dismissal from the New Yorker, and the latest news from CNN’s rebuild and Twitter’s battle with Elon Musk.

NewsNation and Semafor — Are these startup outlets really viable in the long term? 

Former CNN anchor Chris Cuomo made headlines when he announced on Dan Abrams’ NewsNation show that he will be joining the network in a primetime role this fall. In this segment, the Beat the Press panelists discuss this news, as well as the viability of outlets like NewsNation and the digital startup Semafor, which had a less-than-stellar prelaunch event in July that was headlined by Tucker Carlson.  


Emily: “Dan Abrams and his staff have been saying in these ads that have been running on various other cable outlets that this is a straightforward news organization, but that does not appear to be the case. In fact, they largely have, I would say, a right-leaning tendency, but now with Chris Cuomo, that’s going to balance that out. But why even bother to say that if it’s not factually accurate?”

Mike: “It was a lose-lose situation. I just don’t understand why [Semafor] thought it was a good idea to have [Carlson] on for an interview. He ran circles around Ben Smith.”

Lylah: “A lot of people who lean farther to the left skew to MSNBC. You know a lot of people who lean farther to the right skew to Fox News. And people are kind of disillusioned with CNN. So there is a deliberate push to create a product that could appeal to people who still consider themselves to be in the middle. But, as you know, that middle? It’s really, really slim.”

Jon: “If there is research that the people bankrolling NewsNation came up with that suggests there’s a really large audience of people just fed up with slant and partisanship and just want something straight down the middle, I’d like to see that. I doubt it. I think if they do have such research it’s the result of a lot of people lying to them.”


Erin Overbey fired by The New Yorker — was bringing her grievances to social media to blame? 

The New Yorker Headquarters in New York CityAfter raising concerns about the magazine’s lack of diversity, New Yorker archivist Erin Overbey was put on a performance review, which led to accusations of self-plagiarism and error-filled pieces, and was later fired. In a massive Twitter thread, Overbey addressed her firing and also charged magazine editor David Remnick with inserting the errors. In this segment, the panelists discuss the situation and recognize that this is another scenario in which social media becomes a platform for airing grievances.

Emily: “I came away from this feeling like she was probably about every issue and concern she raised, but it was the way she went about it. It reminded me of a discussion we had here some time ago about Felicia Sonmez from the Washington Post, who also raised some legitimate concerns about a colleague who retweeted a sexist joke, but then she took it public and she was admonishing other people at the [paper]. She ends up getting fired. This is another example to me of that while she was probably factually correct … it was the way she went about it.” 

Mike: “I think that we do not know the whole story of her employment there over 17 years. She’s probably right about lack of diversity [and] sexism. The one particular complaint she raised that resonated with me [was] she says she was paid 20 percent less than the person she replaced, and that person had no experience as an archivist. If true, that sounds to me like a legitimate labor concern, but the question once again is, ‘How do you raise them?’”

Lylah: “I think the undying hope is that the institution will change its ways, but more likely, what happens is that the problem is eliminated. I think that’s in part what we have here. It’s really noteworthy, I think, that she points out that the New Yorker has not disputed any of her charges. They have not offered any evidence saying that what she’s done is wrong. Instead, they’ve created new charges that they’re trying to shift the focus to.” 

Jon: “The whole concept of diplomacy is in retreat, not just in journalism but in workplaces everywhere. [It’s been] replaced by a tsunami of self-righteousness and vindictiveness. In this New Yorker case, it’s possible that this person was pursuing a reasonably valid set of grievances but did it in a way that rubbed her employers raw and now she’s the target of the vindictive backlash.”


Chris Licht and CNN’s rebuild — What’s going on with this situation? 

New CNN CEO Chris Licht has taken on the major task of rebuilding the network amid a rough year for the network, and here the panelists discuss what his changes might mean for the future of CNN and where things still need to be improved. CNN Breaking News

Emily: “I’m a big CNN consumer. That’s basically where I go at night. I find the 9 o’clock hour has become unwatchable. I was a fan of Chris Cuomo. I never watch that morning show. I think if they want viewers in the morning, I hate to say it [but] they’ve got to get big names.”

Mike: “I do watch CNN a lot … and I have noticed some differences, maybe I was keyed into them by reading about the changes that Chris Licht had made. I think trying to reach out to members of Congress was smart. I think doing away with the ‘Big Lie’ phrase was helpful. I think doing away with or at least limiting the amount of ‘breaking news’ banners and phraseology was helpful. I think there are so many more things that need to be done.”  

Lylah: “I applaud the attempt to regain the middle ground and reach people, but I’ve told my students, I’ve told reporters a million times that once you lose trust from your audience, it’s really hard to get it back. To put it in non-media terms, if you had a favorite restaurant and all of a sudden they changed their menu, took off all the things you liked and what was left was done poorly … you stop going there right?”

Jon: “The notion that Chris Licht is running around sucking up to members of Congress — what the hell does that have to do with journalism or with CNN’s success going forward? What are those men and women going to do to help you?”

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Top of the World: A MuddHouse Media Branded Podcast Case Study

Top of the World Podcast Logo

Top of the World Podcast Logo

Listen to the full show now on Muddhouse Media.

Rebuilding the World Trade Center in New York City wasn't just a job for Silverstein Properties. It was a mission. One that involved the efforts of many people—from architects and engineers to local residents and artists.

As the 20th anniversary of 9/11 approached, Silverstein wanted to tell the historic rebuilding story in a way that had never been done before and to utilize a medium that would provide a fresh take on the incredible story–podcasting.

Larry Silverstein, Developer of the new World Trade Center
Larry Silverstein

MuddHouse Media teamed up with Silverstein to produce and launch an 11-part audio documentary series that chronicled the 20-year story of resilience and gave a spotlight to many of those involved in the revitalization of Lower Manhattan. “Top of the World, Lessons From Rebuilding the World Trade Center” features developer Larry Silverstein, Mayor Michael Bloomberg, architects and engineers who designed and built the iconic World Trade Center campus, and many other voices who contributed to the rebuilding effort.

The MuddHouse team worked onsite at the World Trade Center over the course of several months, capturing the stories in person during the COVID-19 pandemic. While producing and editing the series, ensuring a Hollywood-quality output, MuddHouse facilitated a strategic

Dara McQuillan, Kris Meyer, and Mark Carey on the set of Top of the World
From left to right - Dara McQuillan, Kris Meyer, and Mark Carey

partnership with SiriusXM, who picked up the series during the summer of 2021 on SiriusXM Business Radio. The series was pushed to more than 150 million listeners during the summer, elevating the rebuilding story globally as the 20th anniversary of 9/11 approached. The series and its host, Dara McQuillan, were featured in the national press throughout the summer.

The podcast was critically acclaimed both locally and nationally, and it helped a new generation of people listen to the story of what happened on 9/11 and the resiliency of New York to bounce back and create a new World Trade Center better than before.

Natalie Jacobson on Beat the Press

Beat the Press

On Beat the Press, host Emily Rooney is joined by a panel of media critics to take you behind the scenes of the world's biggest and most influential media outlets featuring unusual moments that capture the public's opinion.

On this special episode of Beat the Press, host Emily Rooney is joined by former WCVB anchor Natalie Jacobson to discuss her new book, the glory days of local Boston news, the future of the news, and much more.

By Matthew McGuirk

Episode 13 of Beat the Press

Natalie Jacobson Joins Beat the Press

Public trust in online information concerning for former WCVB anchor Natalie Jacobson

“I’m afraid for us that too many people accept whatever they read on the web. The standard should be, your information is only as good as your source. I urge people all the time, they’ll tell me something and I’ll say, ‘Gee, how do you know that?’ [They say,] ‘Well, I read it online.’ Well, what did you read online? Who said that? Are you sure? How do you know it’s true? Usually you get blank stares. People don’t check.” 

cameraman holding his professional camcorder in the street. Operator in social environment, filming, news outlet, motion-picture cameraman

News outlets prioritizing the wrong thing, according to former WCVB anchor Natalie Jacobson 

“We used to ask the question, ‘What is it, of all the things we could tell people today, that the people really need to know?’ That question changed to, ‘What will they watch?’” 

Good journalism hard to find, according to former WCVB anchor Natalie Jacobson

“You could argue there is not a lot of original reporting going on. There’s a lot of copying — the Post said that, the Times said that, the Journal said. You could copy it if it fits you, if it suits you, meaning if it is of your opinion. That’s a very big issue. Who cares [what] your opinion [is] if you’re a reporter? People aren’t reporters so much anymore. On cable especially, they’re personalities. We’ve seen that with Fox, we see it with CNN, and we see it with MSNBC. It’s very hard to find good journalism.”


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Bill O’Reilly Joins Beat the Press

Beat the Press

On this special episode of Beat the Press, host Emily Rooney is joined by longtime Fox News anchor Bill O’Reilly to discuss the state of the news business.

By Matthew McGuirk

Episode 11

Listen to the full episode now on Muddhouse Media.

Bill O’Reilly criticizes modern media outlets, claims the news excludes important stories

Bill O'Reilly“Our job was to assemble information and back up that information with factual verification. That’s what our job was. That’s not what is happening now in any spectrum of the electronic news media. Therefore, you’re not getting a fair presentation but even worse, Emily, Americans are missing very important stories.”

Fox News, other cable outlets declining in a ‘preach to the choir’ era, says Bill O’Reilly

“Fox News is in tremendous decline if you look at their daily numbers. And the reason is… they’re basically trying to please a certain segment of their viewership. When I was there, and you know my record and my ratings, [there were] far more viewers and they were spread out over a wide spectrum of political beliefs because we did research; we knew who was watching. But that’s been abandoned because it is a lot easier to preach to the choir, to just tell people what they want to hear. That’s what all television news agencies are doing, not just Fox, and that has led to a diminishment of audience.”

Echo chambers have led to a ‘social civil war,’ according to Bill O’Reilly  

“The key thing is: people believe what they want to believe. Very few Americans are actually seeking ‘the truth,’ or valid information from sources that are based upon facts. They’re seeking information that they already believe and they want it reinforced. And that’s why we have the social civil war in this country where people can’t come to any consensus about anything because they’re all in their own spheres believing what they want to believe.”

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