By MuddHouse Media Team
Podcasting has proven to be a crucial tool for many brands in building engaged audiences. However, podcasting requires a lot of time, energy, and resources to build and attract listeners and downloads. Decision makers are going to ask for your success metrics, and it’s important to be able to have them determined and measurable.
Here’s how you can grow your branded podcast and define it by your definition of “success.”
Know Your Audience
Understanding your audience is essential for your branded podcast to thrive and drive downloads. Your audience’s interest, their favorite podcast platforms, the device they listen to your podcast are examples of factors to consider to drive success to your podcast.
Also, be sure to include a call to action, whether it’s driving your listeners to your website or social media. This will not only keep your audience engaged with more content from you, but it will allow them to join the community around your brand.
Set Realistic Goals
Your branded podcast will not be an instant sensation overnight. It will take time for your podcast to form an audience and have download numbers you feel happy with. To make sure that your podcast will grow, your brand should have realistic goals that you feel like you can attain within the next month. Track the amount of downloads your branded podcast has every week within the next seven, thirty, and ninety days, as well as all-time downloads. This method allows your brand to see if your branded podcast is expanding on podcast platforms, and possibly reaching new audiences.
Also, be sure to celebrate your victories. Even if they are small, remember that those victories are a step closer to your desired results, and keep you focused on your target goal.
Promoting Your Content
Do you feel like your audience is not growing? You might only be relying on your subscribers to keep driving downloads. Social media, websites, and blogs are great resources to promote your content.
TikTok, Instagram, Twitter, Facebook, and LinkedIn are great ways to advertise your branded podcast and attract new listeners. Keep in mind who you and your brand are trying to target as you promote your branded podcast.
Your brand’s website is a great way for your brand to promote your branded podcast. Because your branded podcast is attached to your brand, you could insert a page dedicated to your branded podcast with a podcast player, videos of your podcast, and blogs to increase your podcast’s discoverability.
Blogs are a great way for your branded podcast to be discoverable as well. Podcasts come in audio file format, and uploading a typed-up transcript for each episode of your podcast is not only a great way to have listeners read along as they listen, but your podcast’s episodes will now be more discoverable because your typed-up transcript establishes the data of your branded podcast.
Regardless of how your brand defines “success” for your podcast, focus on creating meaningful content that will distinguish your brand from your competitors, and create long-lasting relationships with your listeners.
Want help or struggling with finding or defining your definition of “success” for your branded podcast? Let's see if we can be helpful to you at MuddHouse Media. We are a team of experienced media professionals who specialize in expert storytelling. We’ll help you find the right story (or stories) to tell through a podcast, and we’ll be with you every step of the way. Learn more.