How To Build a Successful Branded Podcast

A microphone, ready to record a podcast episode

By MuddHouse Media Team

Branded podcasts have become a key marketing tool for companies as the world of podcasting continues to expand and reach more people.

A CEO talking about her business's story on their branded podcastBranded podcasts are not advertisements for your business. They are a platform to talk about the issues your clients need to solve and increase your brand awareness. 

Want to learn more about creating the right branded podcast for your brand? Check out these three tips:

1. Have a Creative and Distinctive Niche

You can best distinguish your podcasts from other brands by focusing on what makes your brand unique. What differentiates you in the marketplace? Why do people want to buy your products or services? What is your brand’s relationship with your community like? Answer these questions before deciding on a theme and structure for your branded podcast.

2. Create a Roadmap

Another important thing to keep in mind is to think long-term about how you are going to keep your audience engaged throughout your series. How are you going to divide the series into individual episodes? By guest, by topic, or both? Make sure that every episode has compelling, tangible takeaways to keep your audience engaged.A team working together to build the roadmap of their branded podcast

Also, ask your audience what they think! You can ask them to submit questions and topic ideas to you, or you can gauge their interest using polls on Instagram stories. Taking the temperature of your audience allows you to create content you know will resonate with them.

Finally, look at the back end of your branded podcast. Track what episodes are driving the most downloads and form insights from them. Was a particular episode popular because of a guest or topic, or was it because the title was really compelling? This is how you can continue to hone your strategy and set your podcast up for further growth.

3. Expand Your Branded Podcast 

Your branded podcast is a treasure trove of content for your marketing team.

Your podcasts can be turned into SEO-powered blog content. If you capture video in podcast recording, you can cut them up into short-form vertical videos for platforms like TikTok or create video clips to promote thought leadership and spur conversation on LinkedIn. Look at your podcast as a place where you continue to create marketing material for your brand.

Not sure where to start? That’s why we’re here. 

At MuddHouse Media, we are a team of experienced media professionals who specialize in expert storytelling. We’ll help you find the right story (or stories) to tell through a podcast, and we’ll be with you every step of the way.

Want to learn more? Head on over to our Corporate Podcasting page for all the information!

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