How to Create a Private Podcast For Your Company


By MuddHouse Media Team

What does a private podcast entail, who can create one, and how can you get started? This is how you can launch a private podcast for your brand or business.

Private podcasts are internal podcasts, built specifically for employees at your company to learn about company or industry best practices, entertain them by showcasing the best of company culture, and overall get a better understanding of your company’s mission and impact. Launching a private podcast requires a few key steps to ensure success.

  1. You’ll first need to identify your target audience and ensure they have access to the necessary technology to listen to your podcast. This can include new hires, HR professionals, your C-suite–whoever your podcast is trying to reach
  2. The type of content you produce can vary depending on your goals for your business. If you’d like your mid level employees to have a better understanding of company leadership, you might invite your company’s CEO to host a weekly 20-minute podcast with other organization employees. 
  3. You should look for a hosting platform to broadcast your message through. Many podcasting host sites can relay your message with a feature to privatize your RSS feed. This means that your private podcast will only be available to those you choose. 

By following these steps, you can swiftly and successfully launch a private podcast that delivers valuable content to help your organization’s team be better equipped with the knowledge they need to succeed in their roles and connect your team better. If you’re looking for a partner to help launch your private podcast, consider a podcast production company (like Muddhouse Media) to help you get the job done.

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