How to Repurpose Your Podcast Content

A marketing team works together to repurpose a podcast episode into marketing content

By MuddHouse Media Team

One of the major benefits of podcasting is that it provides a treasure trove of content for your brand. Marketing teams get excited about the content from a podcast because it gives them so much to work with and so many places to share content. We’re outlining four ways you can repurpose your podcast content.

1. Transcripts

A audio expert edits a brand podcast episodeTranscripts are a simple and effective way to repurpose your podcast content. Here’s how it works: a transcript, a word-for-word rendering of your podcast episode, is put into a text document. That text can be shared on your website paired with the podcast episode in its episode player, and instantly, your content is SEARCHABLE. It’s all about SEO. Transcripts can provide a big boost to your SEO rankings and make your brand more discoverable.

2. Blogs

Meeting the demand of having active blog content can be tough, but with a podcast to pull from, you can repurpose the content in little time and have a myriad of blog posts ready to go. Blogs aren’t direct transcripts from the podcast but highlight a few of the major moments of interest from the show and distill them into written consumable content.

3. Audiograms

If you choose not to have any video recorded for your podcast, the next best tool is an audiogram. Audiograms can be short clips posted to social media or entire podcast episodes uploaded to YouTube. And they’re quite simple to make! You can take your podcast logo or another still image, add a sound waveform over it along with the audio, and now you have consumable content ready for other platforms outside of the podcast hosting platforms!

4. Short Form Video for TikTok, Instagram Reels, and YouTube Shorts

If you choose to have video for your podcast (which we at MuddHouse highly recommend!), you can upload the full video podcast to YouTube and cut short-form vertical video for platforms like TikTok, Instagram reels, and YouTube shorts. Podcast accounts on TikTok routinely go viral and have amassed millions of views just from cutting compelling clips from the show. And that drives tune-in for the show and builds an engaged audience around it.A podcats recording microphone in a studio

Remember that repurposing is all about strategically reworking your podcast content so that it works well on other platforms. Each platform has its own formula for success (what you do for YouTube may not work on Tiktok), so make sure that in addition to your podcast production team, you have a social media manager on hand that understands how to optimize the content for the various platforms to achieve success. 

Create a Brand Podcast with MuddHouse Media

At MuddHouse Media, we are a team of experienced media professionals who specialize in expert storytelling. We’ll help you find the right story (or stories) to tell through a podcast, and we’ll be with you every step of the way.

Want to learn more? Head on over to our Corporate Podcasting page for all the information!

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