How to Use TikTok and Instagram to Grow Your Podcast

By MuddHouse Media Team

In today's fast-paced digital world, social media platforms like TikTok and Instagram have become essential tools for marketers and content creators to promote their products and services. This is no different for podcasters who want to grow their audience and increase engagement. Here’s how you can use TikTok and Instagram Reels to market your podcast effectively.


Use Eye-Catching Visuals and Captions

TikTok and Instagram Reels are both highly visual platforms, and your content needs to stand out to grab users' attention. Use eye-catching visuals, such as engaging photos, graphics, and video clips, to capture users' attention. Then, add captions that highlight the most exciting parts of your podcast episode, including interesting topics or interviews with guests. This will entice viewers to click through to your podcast and listen to the full episode.


Create Short Trailers and Sneak Peeks

Creating short trailers and sneak peeks is a great way to generate excitement about your podcast episodes. Use TikTok and Instagram Reels to tease the episode's content, showcase intriguing snippets of interviews, or preview upcoming topics. Be sure to include a clear call-to-action (CTA) at the end of your trailer, such as "Listen to the full episode now on Apple Podcasts or Spotify."

An example of a podcast that took off from clips going viral on TikTok is Good Children hosted by Joe Hegyes and Andrew Muscarella. The comedic duo are now on a cross country tour with a live show of their podcast, all thanks to effectively using TikTok to boost their discoverability and drive listenership.  


Leverage Hashtags and Trends

Hashtags and trends are powerful tools to help you reach a wider audience on social media platforms. Use relevant hashtags to categorize your content and increase its visibility to users who are interested in your podcast's topics. Additionally, keep an eye on the latest trends (using tools like ReelTrends) and try to incorporate them into your content in a relevant way to increase engagement and virality.


Engage with Your Audience

Engagement is key to building a loyal and engaged audience. Respond to comments and messages from your followers, and encourage them to share their thoughts and feedback on your podcast episodes. Use polls and interactive features on TikTok and Instagram Reels to encourage engagement and gather insights from your audience. This will help you better understand your audience's preferences and tailor your content to their interests.


TikTok and Instagram Reels offer powerful tools for podcasters to market their content and reach new audiences. By creating eye-catching visuals, collaborating with influencers and other podcasters, leveraging hashtags and trends, and engaging with your audience, you can grow your following and take your podcast to new heights.


If you need some help leveraging your podcast content to grow your podcast listenership, the team at MuddHouse Media can help you! Send us a note, and let's chat!

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