Why the Planning Phase is So Important for Corporate Podcasts

A listener tuning into a new podcast episode

By MuddHouse Media Team

Podcasting has become a fundamental part of marketing strategies for businesses because it allows brands to tell their stories while elevating their brand awareness in an active medium that consumers are constantly engaging in.

But launching a podcast is not as easy as sitting down behind a microphone and talking about your business. That’s right—there is so much you need to do to develop the show before you sit down for that first episode.

A company working together to create the plan for their podcastStrategizing and Plan For Success

This goes without saying, but it still needs to be emphasized—when you are planning a podcast, you have to strategize and think about everything.

It begins with the concept. What do you want your show to be about? What is an important story you want people to know about your brand? Here it will be important to strategize with your team and sort through different ideas before settling on the important stories that best represent your brand. 

Once you have the subject matter in place, the planning stage really becomes important because it’s where you iron out all the finer details of the show. Who will host the show? How many episodes will there be? Will we need to book guests? Who will record and produce the series? When will we record? How will we record? When will we release the episodes? What is our budget?

These are all important questions to answer early on because it will save you time later on. And for the questions you are unable to answer, the benefit of asking them so early in the process means you’ll have plenty of time to figure things out before moving into a consistent recording schedule.

You’ll also find that the more organized you are as you strategize and plan your podcast, the better off your show will be in the long run. Of course, questions will arise in between episodes, and a variety of things will need to be addressed once your series gets underway, but you’ll be amazed at how much weight you can get off your shoulders so early in the process.

And the best part is that once you have everything planned, you can get to the fun part—actually recording the show.

Create a Brand Podcast with MuddHouse Media

At MuddHouse Media, we are a team of experienced media professionals who specialize in expert storytelling. We’ll help you find the right story (or stories) to tell through a podcast, and we’ll be with you every step of the way.

Want to learn more? Head on over to our Corporate Podcasting page for all the information!

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