By MuddHouse Media Team
Did you know that, on average, 59% more time is spent listening to podcasts than scrolling through social media. And while you may have an Instagram strategy and Facebook ads strategy, have you considered the power of having a podcast strategy with a branded podcast?
A branded podcast is the same as a regular podcast, but it’s created by a brand. What a branded podcast is NOT is a weekly commercial for your organization–promotional content won’t drive listenership.
There is a myriad of benefits to working a branded podcast into your content marketing plan. Unlike advertising, a branded podcast is content you fully own and control. Additionally, podcasts are very specific with the audience they choose, as podcasts are sought out by people who are already interested in your niche.
Launching and sustaining a podcast can be a heavy lift, and oftentimes when companies try to do this internally, they have a difficult time succeeding because podcasting is not their core business. If you’re serious about launching and growing an engaged audience around your branded podcast, working with a podcast production company may be a great option for you.
Podcast production companies are experts in the space and can help you launch your podcast from soup to nuts–ideation and strategy, production, guest booking, editing, and sound design, SEO analysis, and distribution to popular platforms like Apple Podcasts and Spotify.
Creating a podcast is a large undertaking, so before you make any commitments, make sure you have a good understanding of what work the podcast production company is taking on and what work you and your team are taking on.
Here are a few benefits of working with a podcast production company to launch your branded podcast:
1. Benefit From Their Experience in Audio Storytelling
While your in-house team may be experts at content marketing on social media or video production, podcasting is a separate area of expertise. They understand the trends in podcasting and can be helpful in adapting your strategy in a world of ever-changing needs. Working with a good podcast production company will help you stand out in the crowded podcasting space. Additionally, it takes a lot of the lift off of you, so you can focus on your core business.
2. Save Time and Money
If you’re interested in launching a podcast that has professional-sounding audio, it’s not going to be as simple as recording it with a headset on Zoom. There is professional equipment that often podcast production companies will come with or loan out for your use. They’ll train you on how to use the equipment if you choose to record the podcast yourself, or they’ll provide you with a producer that can handle all your recording needs.
Rather than buying your own equipment and training your employees in podcasting, you can save both time and money by bringing in experts that have experience in it.
3. Gain Access to Their Network
The biggest advantage of working with a podcast production company is that they often have valuable connections in the space that will accelerate the growth of your podcast and your business.
At MuddHouse Media, we’ve leveraged our relationships to forge strategic partnerships between our clients and major distribution channels, such as SiriusXM. It’s these kinds of unique strategic partnerships that can make the difference in your branded podcast being heard.